CRM Director

Posted Jan 12, 2026

Saint Laurent seeks a CRM Director in Shanghai, China, to lead client engagement in Greater China & SEAO. Join a leading luxury fashion brand under the Kering Group.

Overview

Saint Laurent, a prestigious brand under the Kering Group, is renowned for its pioneering role in the luxury fashion industry. Established in 1961, the brand revolutionized fashion with the introduction of luxury prêt-à-porter. Today, Saint Laurent continues to lead the luxury market with its diverse collections, including ready-to-wear, accessories, and more, under the creative direction of Anthony Vaccarello. As part of Kering, Saint Laurent benefits from the conglomerate's global influence and commitment to sustainability and innovation.

Role & Responsibilities

Drive and implement client engagement activities in Greater China & SEAO, focusing on the retail network.
Support the Regional Client Engagement and Greater China & SEAO retail teams in designing and executing client engagement initiatives.
Ensure accurate store data collection and data quality across Greater China & SEAO.
Perform tasks related to CRM systems, including upgrading, data cleansing, and integration.
Implement strategies and targeted actions to increase the customer base, drive sales, and improve CRM KPIs.
Support the Greater China & SEAO retail team with regular CRM KPIs reports.
Monitor and improve customer engagement KPIs to support regional team action plans.
Monitor marketing initiatives and follow-up on budget for marketing tools in Greater China & SEAO.
Drive the implementation of corporate clienteling programs to recruit new customers and increase loyalty among existing ones.
Manage and coordinate the deployment of processes, tools, and training related to the brand's clienteling approach.
Provide support and guidance to retail teams in Greater China & SEAO on all clienteling activities.
Contribute to the design and lead the regional execution of VIC initiatives, evaluating their effectiveness.
Collaborate with local General Managers and Store Management teams to ensure objectives are set, measured, and achieved.

Qualifications

Bachelor's degree
Minimum of 10 years of experience in retail with solid experience in client relationship management
Proven ability to drive positive customer experiences that build loyalty and deliver measurable results

Skills

Dynamic with a passion for the fashion industry and knowledge of the luxury market Commercial awareness and strong business acumen Strong analytical and numerical skills Excellent verbal and written communication skills Proficiency with Microsoft Office, particularly Excel, and CRM systems Fluency in English; Mandarin and/or Cantonese is advantageous

Experience

A minimum of 10 years in retail, with substantial experience in client relationship management.

Education

Bachelor's degree

Benefits

Saint Laurent offers a diverse and inclusive work environment, encouraging talent expression and adaptation to a changing world.

Culture

Saint Laurent fosters a diverse workforce, valuing gender, age, nationality, culture, religious beliefs, and sexual orientation. This diversity enriches the workplace and enhances the brand's ability to adapt and innovate.