Regional Senior Marketing Executive — High Jewellery

Overview

Van Cleef & Arpels is a Parisian maison specialising in haute joaillerie and high-end timepieces, renowned for artisanal craftsmanship, poetic creativity and refined client service. The house is part of a leading luxury group and operates a global retail network, combining artistic heritage with international market expertise.

Role & Responsibilities

• Define and implement the regional marketing strategy for High Jewellery in Greater China and Hong Kong, aligned with global brand directives.
• Plan and execute product launches, seasonal campaigns and capsule activations for flagship collections, ensuring premium presentation across channels.
• Conceptualise and manage high‑touch client events, private viewings and VIP experiences in flagship boutiques and partner venues.
• Coordinate localised digital, PR and social content with HQ teams and external agencies to maximise regional relevancy and reach.
• Collaborate closely with retail, clienteling and CRM teams to convert marketing activity into acquisition, retention and high-value sales.
• Manage marketing budgets, procurement of creative services, and vendor relationships while tracking spend versus ROI.
• Ensure brand consistency across visual merchandising, in-store communications and all customer-facing materials.
• Monitor market trends, competitor activity and campaign KPIs; produce regular performance reports and strategic recommendations.

Qualifications

• Proven experience in luxury marketing, preferably within high jewellery, haute couture or luxury watches.
• Strong understanding of Greater China market dynamics and client behaviour, with ability to localise global campaigns.
• Demonstrated ability to lead cross-functional projects and manage external agencies and suppliers.
• Excellent stakeholder management skills with experience liaising between regional teams and HQ.
• High level of professionalism, discretion and sensitivity when managing VIP clientele and confidential projects.

Skills

Experience

Typically 6+ years in luxury marketing with at least 3 years focused on high-jewellery, watches or equivalent luxury categories; demonstrable experience executing regional campaigns and managing high-level client events in Greater China or APAC.

Education

Bachelor’s degree in Marketing, Communications, Business or a related discipline; postgraduate qualification in luxury brand management or marketing preferred.

Culture

The maison values artisanal excellence, creativity and discretion, fostering a workplace where heritage and innovation coexist. Teams operate with strong collaboration between ateliers, creative and commercial functions to deliver meticulous client experiences and uphold the house’s artistic standards.