Product Marketing Manager, Timepieces
Van Cleef & Arpels seeks a Product Marketing Manager, Timepieces in New York to lead product strategy, launches and boutique enablement for the house's watch collections.
Overview
Van Cleef & Arpels is an eminent Parisian maison renowned for haute joaillerie and watchmaking. As part of the Richemont Group, the house blends artisanal savoir‑faire with global luxury retailing and is recognised for creativity, meticulous craftsmanship and refined client experiences.
Role & Responsibilities
- Define and execute product marketing strategy and positioning for the house's timepiece collections to reinforce brand DNA and commercial objectives.
- Lead seasonal assortment planning, price architecture and product lifecycle decisions in close coordination with design, product development and commercial teams.
- Own go‑to‑market planning for launches: develop launch calendars, marketing briefs, promotional assets and boutique roll‑out plans.
- Develop commercial tools and training materials to enable boutique sales teams and wholesale partners, and oversee boutiques’ merchandising implementation.
- Partner with retail, wholesale and supply chain to translate demand forecasts into inventory and replenishment plans; monitor sell‑through and recommend corrective actions.
- Commission and interpret market, competitive and sales performance analyses to inform assortment, pricing and promotional strategy.
- Manage cross‑functional projects and external partners (manufacturers, ateliers, suppliers, creative agencies) to ensure on‑time, on‑brand delivery.
- Safeguard brand integrity across all product communications and point‑of‑sale materials.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Luxury Brand Management or related field; advanced degree (MBA) preferred.
- Minimum five years’ experience in product marketing, merchandising or commercial roles within luxury watches, high jewellery or premium fashion.
- Proven track record of launching collections and driving commercial performance in boutique and wholesale channels.
- Strong commercial acumen with experience in pricing, assortment planning and inventory management.
- Excellent stakeholder management and cross‑functional leadership skills, including experience working with creative and manufacturing teams.
- High standards of aesthetic sensibility and attention to detail consistent with luxury maison expectations.
Skills
Experience
At least 5 years of progressive experience in product marketing, merchandising or commercial roles within luxury watchmaking, high jewellery or closely related premium categories, with demonstrated success launching collections and driving boutique/wholesale performance.
Education
Bachelor’s degree in Marketing, Business, Luxury Brand Management or equivalent; MBA or advanced degree preferred.
Culture
The maison values meticulous craftsmanship, timeless design and a collaborative, atelier‑to‑boutique approach. Employees operate within a high‑standards environment that prizes creativity, technical excellence and an intimate understanding of client service in the luxury segment.