Tiffany & Co. Retail Activation Manager

Location
Employment Full-time
Seniority Senior
Posted ✦ Today
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Tiffany & Co. seeks a Retail Activation Manager in Shanghai to lead in-store events, mall partnerships and CRM activations.

Overview

Tiffany & Co. is an iconic luxury jewellery house renowned for its craftsmanship, diamonds and high-end retail experience. Now part of the LVMH group, the brand combines American heritage with global retail operations and a commitment to exceptional client service and product excellence.

Role & Responsibilities

  • Lead planning, communication and execution of in-store events and activation campaigns, ensuring alignment with sales and brand objectives.
  • Manage activation budgets, monitor spend and deliver ROI analysis for all store-level initiatives.
  • Act as principal liaison with shopping mall marketing teams for events, promotions, commercial terms negotiation and CRM collaborations.
  • Coordinate pre-event preparation with Marketing, Merchandising, CVM and CRM teams and track post-event sales performance.
  • Plan and oversee shopping mall pop‑ups, collaborating with event teams on logistics and on-site execution.
  • Provide on-site support and operational coordination for HJ events in partnership with Sales and the events team.

Qualifications

  • Minimum 8 years of progressive marketing experience with at least 3 years in the luxury sector.
  • Proven experience in retail marketing, CRM program management and retail activation.
  • Demonstrable budget ownership, commercial negotiation experience and ability to track sales performance/ROI.
  • Excellent presentation, stakeholder communication and cross‑functional collaboration skills.
  • Strong analytical aptitude and business acumen; Bachelor's degree required, MBA preferred.

Skills

Retail marketing CRM strategy and management Event planning and activation Budgeting and ROI analysis Commercial negotiation Stakeholder management and cross-functional collaboration Presentation and business communication Project management

Experience

8+ years of marketing experience, including at least 3 years within the luxury retail industry and demonstrated responsibility for retail activations, CRM initiatives and budget/ROI management.

Education

Bachelor's degree required; MBA or equivalent postgraduate qualification is a plus.

Workplace

This position is based in Shanghai, Shanghai, China. Cerulean lists 404 open roles in Shanghai, including 11 posted recently. The broader Shanghai area accounts for 429 active listings on Cerulean, 11 of which are new. In China as a whole, Cerulean currently features 1.755 open positions, with 29 posted this week.

Culture

Tiffany & Co. fosters a client‑centric, craftsmanship-driven culture with high standards of presentation and service. The workplace emphasizes collaborative, cross‑disciplinary teamwork across Retail, Marketing and Merchandising within a fast-paced luxury retail environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.