Director of Digital Strategy
Join Tapestry in New York as the Director of Digital Strategy. Lead innovative digital initiatives in a dynamic and inclusive environment within the luxury fashion industry.
Overview
Tapestry, a leading house of modern luxury accessories and lifestyle brands, is renowned for its commitment to innovation and creativity. As part of a global conglomerate, Tapestry offers a dynamic and inclusive work environment that fosters professional growth and development. The company is dedicated to sustainability and community engagement, making it a desirable employer in the luxury fashion industry.
Role & Responsibilities
- Develop and implement comprehensive digital strategies to enhance brand presence and engagement.
- Lead cross-functional teams to drive digital transformation initiatives.
- Analyze market trends and consumer insights to inform strategic decisions.
- Collaborate with marketing, sales, and product teams to align digital strategies with business objectives.
- Oversee digital marketing campaigns and evaluate their effectiveness.
- Manage digital budgets and allocate resources efficiently.
- Ensure the integration of digital platforms with overall brand strategy.
Qualifications
- Proven experience in digital strategy development and implementation.
- Strong leadership skills with the ability to manage cross-functional teams.
- Excellent analytical and problem-solving abilities.
- In-depth understanding of digital marketing and e-commerce trends.
- Experience in the luxury fashion industry is preferred.
Skills
Experience
A minimum of 8-10 years of experience in digital strategy or related fields, with a significant portion in a leadership role.
Education
Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
Benefits
Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.
Culture
Tapestry prides itself on a culture of innovation, diversity, and inclusivity. The company encourages creativity and collaboration, providing employees with opportunities for personal and professional growth. Tapestry is committed to sustainability and social responsibility, creating a positive impact on communities and the environment.