Sales Assistant

Overview

Swatch is a design-driven Swiss watch brand known for vibrant, accessible timepieces and playful collaborations. As part of The Swatch Group, the brand combines Swiss watchmaking heritage with contemporary retail concepts and a strong focus on product design and brand storytelling.

Role & Responsibilities

• Deliver an exceptional customer journey by greeting customers, understanding needs, and converting enquiries into sales of Swatch and Flik Flak watches.
• Execute visual merchandising standards and maintain compelling, on-brand product displays and window presentations.
• Communicate the brand story and product features clearly to create emotional connection and drive purchase intent.
• Operate the point-of-sale system, process transactions, handle cash and card payments, and ensure accurate till reconciliation.
• Support day-to-day store operations including stock replenishment, inventory control, receiving deliveries and back‑of‑house organisation.
• Achieve individual and store sales targets through proactive selling, upselling and client follow-up.
• Contribute to store events, local marketing initiatives and collaborative team activities to maximise footfall and conversion.
• Maintain store presentation, visual standards and compliance with company procedures for health, safety and loss prevention.

Qualifications

• Genuine passion for retail, watches and lively, design-led brands; creative approach to storytelling and merchandising.
• Customer-focused communication skills with the ability to build rapport and advise diverse client profiles.
• Flexibility to work retail hours including weekends, evenings and public holidays as required.
• Professional reliability, numerical accuracy for transaction processing and attention to visual detail.
• Right to work in Germany.

Skills

Experience

Previous customer-facing retail or sales experience is preferred; experience in watches, accessories, fashion or fast-moving retail environments is an advantage.

Education

Secondary education (Realschule / Abitur) or equivalent; vocational retail training is advantageous but not mandatory.

Culture

The Swatch retail environment is energetic, creative and design-oriented, with a strong emphasis on brand expression and customer experience. Teams are typically collaborative and fast-paced, focused on visual impact, merchandising excellence and building long-term client relationships.