Sales Assistant

Overview

Swatch is an iconic Swiss watch brand within The Swatch Group, known for accessible, colourful timepieces and the Flik Flak children's line. As part of a global luxury and watches conglomerate, the brand combines strong retail presence with a design-driven, trend-conscious approach to merchandising and customer experience.

Role & Responsibilities

• Deliver an engaging customer journey from greeting to sale, advising clients on product benefits and styling.
• Achieve individual and team sales targets while promoting Swatch and Flik Flak collections.
• Own visual merchandising and in-store storytelling to maintain compelling product displays aligned with brand guidelines.
• Operate the point-of-sale system, process transactions and manage cash handling with accuracy.
• Maintain stockroom organisation, execute replenishment and support inventory counts.
• Build client relationships through proactive clienteling and post-sale service.
• Collaborate with store management and contribute to local marketing or promotional activities within KaDeWe.

Qualifications

• Demonstrable passion for retail, visual merchandising and storytelling.
• Excellent interpersonal and communication skills; confident engaging an international clientele.
• Customer-focused mindset with a persuasive, consultative selling style.
• Reliable, punctual and able to work retail hours including weekends and peak trading periods.
• Right to work in Germany.

Skills

Experience

Previous retail experience is required; experience in watches, accessories or luxury goods is advantageous. Ideally 1+ year in a customer-facing sales role.

Education

Secondary education or vocational qualification; retail or commercial training is a plus.

Culture

Swatch fosters a creative, design-led retail culture that values visual impact and playful brand expression. Stores encourage energetic, customer-focused teams who deliver accessible luxury through strong merchandising and personalised service.