SEA and Analytics Manager

Location Biel/BienneBernSwitzerland
Type Full-Time
Seniority Mid-Level
Posted Feb 9, 2026
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The Swatch Group is seeking a SEA and Analytics Manager in Biel/Bienne, Switzerland, to lead strategic advertising campaigns and data analysis.

Overview

The Swatch Group, a leading global player in the watchmaking industry, is renowned for its diverse portfolio of prestigious brands. As an employer, the company is committed to fostering innovation and excellence, offering a dynamic environment where creativity and precision are at the forefront.

Role & Responsibilities

  • Develop and implement strategic Search Engine Advertising (SEA) campaigns to enhance brand visibility and drive traffic.
  • Analyze and interpret data to optimize campaign performance and achieve KPIs.
  • Collaborate with cross-functional teams to align SEA strategies with overall marketing objectives.
  • Monitor industry trends and competitor activities to identify new opportunities for growth.
  • Prepare detailed reports and presentations to communicate insights and recommendations to stakeholders.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in managing SEA campaigns and analytics.
  • Strong understanding of digital marketing and e-commerce.

Skills

Proficiency in Google Ads and other SEA platforms. Excellent analytical skills with the ability to interpret complex data sets. Strong communication and presentation skills. Ability to work collaboratively in a team-oriented environment.

Experience

A minimum of 3-5 years of experience in SEA management and analytics within the luxury or retail sector.

Education

Bachelor's degree in Marketing, Business, or a related field.

Benefits

Competitive salary package, comprehensive health benefits, and opportunities for professional development.

Culture

The Swatch Group prides itself on a culture of innovation and precision, encouraging employees to push the boundaries of creativity while maintaining a commitment to quality and excellence. The work environment is collaborative and dynamic, fostering personal growth and professional advancement.