Retail and Wholesale Trainer

Overview

The Swatch Group is a Swiss multinational leader in the production and marketing of finished watches, encompassing a portfolio of luxury and accessible brands including Longines. The Swatch Group (Italia) S.p.A. is the Group's Italian subsidiary, combining corporate headquarters functions in Milan with a nationwide network of corporate stores and boutiques to support marketing, sales and after-sales service.

Role & Responsibilities

• Design, develop and deliver product, sales and clienteling training programmes for Longines retail and wholesale teams across Italy.
• Create and maintain training materials, e-learning modules and assessment tools that reflect brand positioning, product knowledge and customer experience standards.
• Coordinate with brand, regional and corporate stakeholders to align training content with product launches, collections and commercial initiatives.
• Assess trainee performance through evaluations and store observations; deliver coaching and corrective action plans to raise retail KPIs and wholesale partner capability.
• Support boutique and corporate store openings, wholesale onboarding and merchandising/set-up to ensure consistent brand presentation and service standards.
• Monitor training effectiveness and produce regular reports and recommendations to senior management to improve learning outcomes.

Qualifications

• Proven ability to design and deliver training in retail and wholesale environments, ideally within luxury watches, jewellery or premium fashion.
• Strong commercial acumen with experience translating product knowledge into sales behaviour and measurable retail performance.
• Excellent presentation, facilitation and coaching skills; comfortable delivering to small and large audiences and to management-level stakeholders.
• Mobility and flexibility to travel to boutiques and wholesale partners across Italy; readiness to support weekend or evening activities as required.
• Bachelor’s degree in business, marketing, hospitality, education or a related discipline, or equivalent professional experience; certifications in L&D or training facilitation are advantageous.
• Fluent Italian and professional command of English to operate in cross-border, brand and corporate contexts.

Experience

Several years (typically 3–6+) of hands-on experience in retail learning & development, merchandising training or store operations within the luxury watch, jewellery or premium retail sector; demonstrable success improving sales performance through targeted training interventions.

Education

Bachelor’s degree in business, marketing, hospitality, education or equivalent; professional certification in training/learning & development preferred.

Culture

The Swatch Group cultivates a culture that balances longstanding horological craftsmanship with commercial dynamism. Employees operate within entrepreneurial, cross-brand teams where product excellence, customer-centric service and continuous learning are prioritised.