Sales Advisor (Apprenticeship)

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Location CognacFrance
Seniority Entry-Level
Posted Mar 20, 2026

Sephora Cognac hires a Sales Advisor (Apprenticeship). Join Sephora in Cognac to train and sell beauty products through an alternance contract.

Overview

Sephora is a leading global beauty retailer known for a broad portfolio of prestige cosmetics, skincare and fragrance brands. As part of the LVMH group, Sephora combines a fast-paced retail environment with strong investment in training, talent development and experiential store concepts.

Role & Responsibilities

  • Welcome customers, assess needs and deliver personalised product and service recommendations to drive sales and build loyalty.
  • Execute Sephora sales techniques and merchandising standards to create an elevated in-store customer experience.
  • Participate in brand activations, store events and commercial challenges to achieve store targets.
  • Follow the apprenticeship training programme, assimilate product knowledge and apply learnings on the sales floor.
  • Support day-to-day store operations including stock replenishment, basic inventory tasks and point-of-sale transactions.

Qualifications

  • Baccalauréat (vocational) in sales or aesthetics, or equivalent secondary qualification.
  • Enrolment in a Bac+2 (or higher) programme delivered via alternance/apprenticeship is required.
  • Strong client-service orientation, team spirit and a desire to learn and progress in retail beauty.

Skills

Customer service Retail sales Beauty and cosmetics product knowledge Visual merchandising Cash handling / POS operations

Experience

Entry-level — no prior professional experience required. Suitable for candidates beginning their career or currently enrolled in a vocational higher-education programme via alternance.

Education

Baccalauréat (sales or esthetics preferred); candidate must be enrolled in a Bac+2 (or higher) programme via apprenticeship/alternance.

Culture

Sephora cultivates an inclusive, team-oriented culture that values authenticity, diversity and professional development. The retailer emphasises hands-on learning and offers structured training pathways to accelerate retail and leadership careers within a vibrant, customer-focused environment.