Digital Consumer Engagement Manager

Location ShanghaiShanghaiChina
Type Full-Time
Seniority Manager
Posted Feb 18, 2026
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Sephora in Shanghai is seeking a Digital Consumer Engagement Manager to drive user growth and engagement strategies. Join a dynamic team in a leading beauty brand.

Overview

Sephora, a leading name in the beauty industry, is part of the LVMH Group, a global leader in luxury goods. Known for its commitment to diversity and inclusivity, Sephora fosters an environment where employees are empowered to innovate and excel. The brand is renowned for its dynamic workplace culture, which encourages personal growth and professional development.

Role & Responsibilities

  • Develop and implement data-driven consumer engagement strategies to enhance user growth on the EB channel.
  • Increase online user activation and retention through multi-channel touchpoints.
  • Manage user engagement strategy across the customer journey, including acquisition, activation, retention, and advocacy.
  • Oversee multi-touchpoint consumer communication plans, including APP push, SMS, MNP notice, and WeChat Official Accounts.
  • Identify growth bottlenecks and conduct A/B testing to optimize non-paid traffic efficiency.
  • Develop and optimize audience segmentation for tailored communication to boost engagement and conversion.
  • Utilize CDP/MA and other internal systems for configuring consumer communications.
  • Collaborate with EB operation, CRM, Marketing, Data, and IT teams to execute cross-functional programs.

Qualifications

  • Bachelor's degree with over 5 years of experience in digital marketing or growth, with at least 3 years focused on organic/non-paid acquisition.
  • Proven track record of scaling organic traffic and generating measurable results.
  • Experience in audience segmentation, persona development, and executing personalized marketing campaigns.
  • Strong analytical skills to interpret complex data and make data-driven recommendations.
  • Excellent project management, communication, and stakeholder management skills.
  • Experience at a leading tech or internet company is highly preferred.

Skills

Data analysis and interpretation Strategic planning and execution Audience segmentation and persona development Project management Cross-functional collaboration Communication and stakeholder management

Experience

Over 5 years of experience in digital marketing or growth, with a focus on organic/non-paid acquisition.

Education

Bachelor's degree in a relevant field.

Benefits

Sephora offers a culture of empowerment, learning, and growth, providing tools and opportunities for innovation and leadership. Employees enjoy a community that embraces authenticity and diversity, contributing to a fulfilling work experience.

Culture

Sephora's workplace culture is characterized by empowerment, inclusivity, and a commitment to personal and professional growth. The company values diversity and encourages employees to innovate and lead, fostering a sense of belonging and purpose.