Beauty Advisor

Seniority Entry-Level
Posted Mar 17, 2026

Sephora is hiring a Beauty Advisor in Lanzhou, China — deliver expert makeup, skincare and fragrance advice to drive store sales.

Overview

Sephora is a global leader in prestige beauty retail and is part of the LVMH group. The brand is recognised for its curated multi-brand assortment, immersive in-store experience and emphasis on sales excellence, training and omnichannel innovation. As an employer, Sephora offers a fast-paced retail environment with structured learning pathways and opportunities for progression within store and regional roles.

Role & Responsibilities

  • Deliver expert consultations in makeup, skincare and fragrance in line with Sephora service standards, ensuring hygiene and safety protocols are followed.
  • Adhere to company appearance standards and provide personalised product recommendations to meet customer needs and maximise sales.
  • Achieve individual and store sales targets and KPIs through proactive selling, product knowledge and clienteling.
  • Complete company-mandated trainings and assessments; participate in brand and regional training sessions and share knowledge with colleagues.
  • Prepare and maintain product displays, replenish stock on shelves, and ensure visual merchandising meets Sephora standards.
  • Manage cashiering duties according to SOPs, execute promotions and CRM processes accurately, and safeguard store cash procedures.
  • Perform receiving, returns and inventory counts; apply FIFO and near‑expiry controls and maintain 5S in the stockroom.
  • Comply with company policies and complete ad-hoc tasks assigned by the store management team; report to store management.

Qualifications

  • Demonstrable passion for cosmetics, beauty and fashion.
  • Strong interpersonal and communication skills; optimistic and customer-focused.
  • Proactive, eager to learn and able to participate in ongoing training programs.
  • Team-oriented with the ability to collaborate and share knowledge within the store.
  • Willingness to follow store procedures, visual standards and cash-handling protocols.

Skills

Makeup consultation Skincare consultation Fragrance consultation Visual merchandising and display execution Cashiering and point-of-sale procedures Inventory control and stockroom 5S Clienteling and customer service Familiarity with retail KPIs and sales techniques

Experience

Previous retail or beauty sales experience is preferred but not mandatory; candidates with strong customer service aptitude and a passion for cosmetics are suitable.

Culture

Sephora fosters an energetic, client-centric retail culture with an emphasis on professional development and cross-brand expertise. Teams operate in a collaborative, fast-paced environment where training, creativity and customer experience are prioritised.