Beauty Advisor
Sephora — Beauty Advisor (Full-time) in Beijing. Deliver makeup and skincare consultations, drive sales and maintain store standards.
Overview
Sephora is a global beauty-retail leader known for a broad curated assortment of prestige cosmetics, skincare and fragrance. As part of the LVMH group, the brand emphasizes experiential retail, rigorous product training and career progression within a fast-paced, trend-driven environment.
Role & Responsibilities
- Deliver personalised makeup, skincare and fragrance consultations in accordance with Sephora service standards, ensuring high levels of customer satisfaction and compliance with hygiene protocols.
- Achieve individual and store sales targets by identifying client needs, recommending suitable products and executing upsell and conversion techniques aligned with KPIs.
- Adhere to professional appearance and store presentation standards while representing the brand during all customer interactions.
- Complete company, brand and in-store training programs; share product knowledge and best practices with colleagues to support collective development.
- Prepare and maintain product displays within assigned areas, replenish stock on shelves, and ensure visual merchandising meets Sephora standards.
- Operate the till following company cashiering SOPs, execute promotional and CRM policies correctly, and support cash-control procedures to protect store assets.
- Perform stock-management tasks including receiving, returns processing and regular inventory counts; apply FIFO and 5S principles to minimise shrinkage and maintain stock accuracy.
- Comply with all company policies and perform additional duties as assigned by store management.
Qualifications
- Genuine passion for cosmetics, skincare and the beauty industry.
- Proactive learner with a commitment to completing training and product exams.
- Strong interpersonal and communication skills; able to build rapport with diverse clientele.
- Positive, customer-oriented attitude and ability to work collaboratively within a team.
- Ability to follow SOPs, hygiene rules and brand visual standards consistently.
- Flexible availability to work retail hours including evenings, weekends and public holidays.
Skills
Experience
Entry-level role; no formal prior experience required although previous retail or beauty-consultation experience is advantageous. Demonstrable customer-service experience will be considered a plus.
Education
High school diploma or equivalent preferred; vocational training or certification in cosmetology, beauty or a related discipline is advantageous.
Culture
Sephora fosters an energetic, client-focused retail culture that values product knowledge, continuous learning and visible customer service. The workplace is fast-paced and collaborative, offering structured training and advancement opportunities typical of a global luxury retail house.