Visual Merchandising Senior Manager
Dunhill seeks a Visual Merchandising Senior Manager in Tokyo to lead flagship and in-store visual strategy across the region.
Overview
Dunhill is a heritage British luxury menswear house renowned for refined tailoring, leather goods and accessories. As part of an international luxury group, the brand combines traditional craftsmanship with contemporary design and operates a global retail network of flagship stores and boutiques.
Role & Responsibilities
- Define and implement the global and regional visual merchandising strategy to uphold and evolve Dunhill's brand expression across retail environments.
- Lead conception and execution of seasonal window displays, in-store theatre and fixture programmes for flagship and multi-store rollouts.
- Manage, mentor and mobilize the visual merchandising team; appoint and coordinate external vendors, scenic producers and contractors.
- Partner with retail operations, marketing, product and store design to align merchandising concepts with assortment, campaign timing and commercial objectives.
- Oversee store layout planning, planograms and fixture specifications; drive consistency through VM guidelines and audit processes.
- Control VM project budgets and timelines for shop-fit refreshes, pop-ups and merchandising installations, ensuring quality and cost discipline.
- Travel to domestic and regional stores to implement concepts, deliver training and evaluate performance against visual KPIs and sell-through metrics.
Qualifications
- Minimum 7 years of progressive visual merchandising experience within luxury fashion or high-end retail, including leadership responsibility.
- Proven track record delivering concepts for flagship stores and multi-store rollouts; portfolio of executed VM campaigns required.
- Strong leadership and team-development skills, with experience managing internal teams and external production partners.
- Commercial acumen with experience managing VM budgets, schedules and vendor relationships.
- Excellent visual and aesthetic judgement with an ability to translate brand DNA into retail experiences.
- Willingness to travel frequently and work flexibly around store openings and campaign deadlines.
- Bachelor's degree in visual merchandising, fashion design, retail management or equivalent professional experience.
Skills
Experience
Seven or more years of progressive visual merchandising experience in luxury fashion or premium retail, including senior-level responsibility for flagship rollouts, seasonal campaigns and team management.
Education
Bachelor's degree in visual merchandising, fashion design, retail management or equivalent professional experience.
Culture
Dunhill combines a distinguished heritage with a forward-looking design ethos; the brand values meticulous craftsmanship, refined materials and thoughtful innovation. The workplace emphasises collaborative creativity across design, retail and marketing teams, with a strong focus on delivering elevated client experiences in flagship environments.