Vice President, Brand Strategy and Planning
Richemont seeks a Vice President, Brand Strategy and Planning in New York — senior role leading brand vision, planning and cross‑channel execution.
Overview
Richemont is a leading international luxury goods holding company with a portfolio of high-end maisons spanning jewellery, watches, leather goods and fashion. Renowned for craftsmanship and heritage brands, Richemont operates globally across retail, wholesale and digital channels and is committed to preserving artisanal excellence while accelerating selective growth.
Role & Responsibilities
- Define and champion long-term brand vision, positioning and portfolio strategy to strengthen desirability and commercial performance across markets.
- Lead cross‑functional planning for product, marketing, retail, digital and wholesale to ensure coherent go‑to‑market execution and omni‑channel consistency.
- Translate consumer and market insights into actionable brand plans, product roadmaps and creative briefs that drive brand affinity and sales.
- Develop annual and multi‑year brand plans including pricing strategy, channel mix, assortment cadence and promotional calendars.
- Own performance measurement: set KPIs, forecast demand, monitor P&L impact and iterate strategy based on quantitative and qualitative metrics.
- Manage external partners and creative agencies, directing brand narratives, campaigns and visual identity execution.
- Build, mentor and scale a high‑performing brand strategy and planning team; foster collaboration with regional and category leaders.
- Represent brand strategy in senior leadership forums and present strategic recommendations to executive stakeholders.
Qualifications
- Proven senior leadership experience in brand strategy and planning within the luxury goods, fashion, watch or jewellery sectors.
- Track record of delivering measurable commercial growth through strategic brand positioning and multi‑channel planning.
- Strong commercial and financial acumen, including experience with forecasting, pricing and P&L influence.
- Demonstrated ability to lead cross‑functional teams and influence senior stakeholders across product, retail and marketing.
- Experience managing creative agencies and external partners to deliver high‑quality brand work.
- Excellent written and verbal communication, with aptitude for presenting to executive audiences.
- Willingness to travel regularly to support markets and partners.
- Advanced degree (MBA or equivalent) preferred.
Skills
Experience
Extensive luxury industry experience, typically 10+ years, with several years in senior brand strategy or planning leadership roles responsible for multi‑market or multi‑category programmes.
Education
Bachelor's degree required; MBA or advanced degree in business, marketing or a related field preferred.
Culture
Richemont combines reverence for artisanal craft with a strategic, entrepreneurial approach to luxury. The organisation values refined creativity, rigorous commercial discipline and collaboration across global teams, offering a professional environment where heritage and innovation intersect.