Public Relations Intern
A. Lange & Söhne — Glashütte: Public Relations Intern. Support press relations, communications and event coordination for the haute horlogerie maison.
Overview
A. Lange & Söhne is a German haute horlogerie manufacture based in Glashütte, renowned for technical excellence, artisanal finishing and restrained design. As part of the Richemont Group, the maison combines traditional watchmaking craftsmanship with international distribution and a reputation for precision engineering.
Role & Responsibilities
- Support the PR team in day-to-day press relations activities, including drafting and distributing press materials and maintaining media lists.
- Prepare and proofread press releases, product texts and backgrounders for national and international media.
- Monitor press coverage and compile regular media reports and clippings for internal stakeholders.
- Assist in the organisation and on-site execution of press events, launches, reportage visits and client appointments.
- Maintain the press archive and update the newsroom/content management systems with timely materials.
- Coordinate with international PR contacts, boutiques and the Group communications team to ensure consistency of messaging.
- Contribute creative ideas for communication campaigns and social content adapted to luxury and horology audiences.
Qualifications
- Enrolled in a university degree program in Communications, Public Relations, Journalism, Marketing, Languages or a related field.
- Excellent written and verbal communication skills; strong command of German and good professional English are highly desirable.
- Interest in luxury goods and mechanical watchmaking, with an eye for detail and high aesthetic standards.
- Organised, proactive and able to manage multiple tasks with confidentiality and discretion.
- Availability for the full duration of the internship as required by the employer.
Skills
Experience
Previous internship or work experience in PR, communications, journalism or a related field is advantageous but not mandatory; demonstrable interest in luxury goods or horology is a strong plus.
Education
Currently enrolled in a Bachelor’s or Master’s programme in Communications, PR, Journalism, Marketing, Languages or a related discipline.
Culture
The workplace reflects the maison’s commitment to craft, precision and long-term thinking. Employees operate within a disciplined, detail-oriented environment where collaboration between artisans, engineers and communications professionals is valued. The culture suits candidates who appreciate tradition, technical excellence and understated luxury.