Marketing Specialist

Location TokyoTokyoJapan
Type Other
Seniority Mid-Level
Posted Mar 16, 2026
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Vacheron Constantin Marketing Specialist at Richemont in Tokyo — execute luxury campaigns, boutique activations and digital initiatives for the heritage watch maison.

Overview

Richemont is a Swiss luxury goods group that houses several haute-horlogerie and luxury maisons, including Vacheron Constantin. Vacheron Constantin is a heritage Swiss watchmaker renowned for artisanal craftsmanship and timeless design; as part of Richemont it operates with a global footprint and a strong emphasis on brand legacy, client service and product excellence.

Role & Responsibilities

  • Localize and execute global brand and product marketing campaigns for Vacheron Constantin in the Japan market.
  • Plan and deliver boutique activations, pop-ups and client events in collaboration with retail teams and external partners.
  • Coordinate with regional and global marketing, PR and product teams to ensure brand consistency and on-time delivery of materials.
  • Manage relationships with creative agencies, production vendors and media partners; oversee timelines, briefs and deliverables.
  • Drive digital activations and CRM initiatives in support of boutique traffic and client engagement, tracking performance against KPIs.
  • Prepare campaign reporting, post-campaign analysis and budget tracking to optimize spend and strategic decision-making.
  • Support product launches and seasonal collections with retail merchandising guidance, POS materials and internal training.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business or a related discipline preferred.
  • Strong understanding of luxury brand positioning and haute‑horlogerie culture.
  • Excellent written and verbal communication skills and proven ability to liaise with internal stakeholders and external agencies.
  • Highly organized, detail-oriented and able to manage multiple projects and tight deadlines.
  • Demonstrated aptitude for event execution, partnership coordination and retail-focused marketing.

Skills

Brand and luxury communications Campaign planning and execution Boutique and event activation Agency and vendor management Digital marketing and CRM strategy Google Analytics Salesforce (or equivalent CRM) — inferred Adobe Creative Suite (Photoshop, InDesign) — inferred Microsoft Excel and PowerPoint Budget tracking and performance reporting

Experience

Typically 3–5 years of progressive marketing experience, ideally within luxury goods, watches or jewelry, with demonstrable experience executing integrated campaigns and managing retail activations in a commercial market.

Education

Bachelor’s degree in Marketing, Communications, Business or a related field preferred.

Culture

The workplace culture reflects Richemont’s emphasis on craftsmanship, discretion and heritage-driven storytelling. Teams combine rigorous attention to detail with collaborative, cross‑border coordination, supporting creative excellence while serving high‑net‑worth clientele.