Jewelry & LACC Marketing Manager

Location SeoulSeoulSouth Korea
Type Other
Seniority Manager
Posted Mar 16, 2026
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Richemont seeks a Jewelry & LACC Marketing Manager in Seoul to lead luxury marketing and omnichannel campaigns for jewelry and accessories.

Overview

Richemont is a global luxury goods group composed of several prestigious maisons spanning jewelry, watchmaking and accessories. The organisation emphasizes craftsmanship, heritage and refined brand positioning while operating across retail, wholesale and digital channels worldwide.

Role & Responsibilities

  • Define and execute the market strategy and annual marketing plan for the jewelry and LACC (leather & accessories) categories in Korea, aligned with global and regional brand directives.
  • Plan, manage and deliver integrated omnichannel campaigns (digital, CRM, retail activations, PR and events) to drive brand awareness, client acquisition and retention.
  • Own local marketing calendar, product launch execution and trade activation in close collaboration with regional product, retail and commercial teams.
  • Manage relationships with external partners and agencies (creative, media, production, PR), supervising briefs, timelines, budgets and deliverables.
  • Monitor campaign performance and retail KPIs; produce regular analysis and post-campaign reporting to optimize ROI and inform future planning.
  • Ensure strict brand compliance across all local touchpoints and support store-level clienteling and visual merchandising initiatives.
  • Oversee local marketing budget, forecasting and vendor payments; mentor and coordinate junior marketing staff or contractors as required.

Qualifications

  • Bachelor’s degree in Marketing, Business or related discipline; postgraduate qualification in marketing or luxury brand management preferred.
  • Proven expertise in luxury marketing with direct experience managing jewelry and/or accessories brands or categories.
  • Demonstrable ability to plan and execute omnichannel campaigns, product launches and high-profile events in a retail luxury context.
  • Strong commercial acumen with experience managing budgets, P&L implications and measuring marketing ROI.
  • Excellent stakeholder management and agency briefing skills; ability to work collaboratively with regional and global teams.
  • Fluent written and spoken communication skills; professional proficiency in Korean and English is highly desirable.

Skills

Luxury brand marketing Omnichannel campaign planning Trade and retail activation CRM and clienteling strategies Budgeting and forecast management Agency management and brief writing Event and product launch execution KPI analysis and marketing performance reporting

Experience

Minimum 5 years of progressive marketing experience within the luxury sector, with at least 2–3 years focused on jewelry or accessories and a demonstrated record of delivering successful omnichannel campaigns and retail activations.

Education

Bachelor’s degree in Marketing, Business, Communications or a related field; advanced marketing or luxury-specific certification advantageous.

Culture

Richemont cultivates a culture rooted in artisanal excellence and long-term brand stewardship. Teams operate in a collaborative, international environment where heritage, product excellence and customer experience guide decision-making.