CRM Operations Intern

Overview

Richemont is a leading luxury goods group that manages a portfolio of distinguished maisons across jewellery, watchmaking, leather goods, writing instruments and accessories. As an employer, Richemont balances heritage craftsmanship with international, digitally-enabled operations, offering multidisciplinary teams and opportunities to work across iconic brands and global markets.

Role & Responsibilities

• Support the setup and execution of CRM campaigns across owned channels (email, SMS, push), ensuring timing and content align with campaign calendars.
• Build and maintain audience segments and target lists according to marketing briefs and business rules.
• Perform data quality checks and assist with routine CRM hygiene tasks to ensure deliverability and database integrity.
• Produce regular campaign and CRM performance reports; extract insights and recommend optimisations.
• Coordinate with brand marketing, e‑commerce, boutique teams and external agencies to gather assets, validate content and ensure campaign readiness.
• Participate in testing and QA of email templates, links and tracking; document test results and follow up on fixes.
• Contribute to automation workflows, A/B tests and simple campaign personalisation projects under supervision.

Qualifications

• Currently enrolled in a Bachelor’s or Master’s program in Marketing, Business, Data Analytics, Communications or a related discipline (required for internship status).
• Fluent in French and proficient in English, both written and spoken.
• Strong analytical mindset with ability to interpret campaign KPIs and basic data tables.
• Excellent attention to detail and ability to perform systematic QA.
• Good interpersonal skills and ability to coordinate with cross‑functional stakeholders.

Skills

Experience

Prior internship experience in CRM, digital marketing or e‑commerce is advantageous but not mandatory; the role suits a candidate with academic exposure to CRM or data-driven marketing and hands-on experience from coursework or short placements.

Education

Enrolled in a Bachelor’s or Master’s programme in Marketing, Business, Data Analytics, Communications or a closely related field.

Culture

Richemont combines the heritage and artisanal values of luxury maisons with an international, collaborative corporate ecosystem. Teams emphasize high standards of craftsmanship, cross‑brand collaboration and continuous learning, offering exposure to both creative and analytical facets of luxury retail and marketing.