CRM Assistant Manager
Richemont seeks a CRM Assistant Manager in Seoul to lead retention and lifecycle CRM for its luxury maisons.
Overview
Richemont is a leading luxury goods group comprising a portfolio of maisons across jewellery, watches, leather goods and writing instruments. Renowned for craftsmanship and heritage, Richemont combines traditional savoir-faire with ongoing investment in digital capabilities and retail excellence.
Role & Responsibilities
- Develop and execute CRM strategy across owned brands to drive retention, lifetime value and repeat purchase behaviour.
- Design, segment and deploy multi-channel campaigns (email, SMS, push and in-store activations), ensuring timely delivery and brand consistency.
- Define customer lifecycle programmes and automation journeys, from acquisition onboarding to VIP loyalty initiatives.
- Analyse campaign performance and customer analytics to generate actionable insights and optimise ROI, reporting on KPIs to regional stakeholders.
- Manage CRM data hygiene and customer segmentation rules in collaboration with data/IT teams, ensuring compliance with local data protection laws.
- Coordinate cross-functionally with e‑commerce, retail, creative and commercial teams to align CRM activity with product launches and store events.
- Oversee external agencies or vendors when required and manage vendor performance against SLAs and KPIs.
- Coach and support junior CRM staff and contribute to process documentation and best-practice adoption.
Qualifications
- Bachelor’s degree in Marketing, Business, Analytics or a related discipline.
- Minimum 3–5 years of CRM or retention marketing experience, preferably within luxury or premium retail.
- Proven experience planning and executing personalised, lifecycle CRM campaigns across multiple channels.
- Solid analytical capability with experience measuring campaign performance and translating data into commercial recommendations.
- Familiarity with data privacy requirements applicable in the market and ability to apply compliant CRM practices.
- Experience working with marketing, e‑commerce and retail teams in a matrix environment.
Skills
Experience
3–5 years of progressive CRM, retention or loyalty experience, with demonstrable results managing lifecycle campaigns and driving measurable commercial outcomes in retail or luxury sectors.
Education
Bachelor’s degree in Marketing, Business Administration, Communication, Data Analytics, or a related field.
Culture
Richemont values craftsmanship, brand custodianship and long-term client relationships, marrying artisanal heritage with modern digital practices. The workplace emphasises collaboration across maisons and markets, high standards of quality, and opportunities to contribute to international luxury projects.