Digital Marketing Manager

Overview

Purdey is a British luxury house with a strong heritage in crafted goods and country apparel, serving a discerning, international clientele. The brand is recognized for meticulous attention to materials, artisan techniques and a curated retail experience; as an employer it combines atelier-style craftsmanship with contemporary retail and digital commerce practices.

Role & Responsibilities

• Define and execute the brand’s digital marketing strategy across paid acquisition, organic search, social, email/CRM and e‑commerce to drive revenue and elevate brand desirability.
• Manage end‑to‑end paid media campaigns (search, social, display), including audience targeting, creative briefs, bidding strategy and budget allocation to maximise ROAS.
• Oversee CRM and lifecycle marketing—segmentation, automated flows, AB tests and retention programmes—to increase CLTV and repeat purchase rates.
• Own digital performance reporting and analysis; produce weekly and monthly dashboards, derive actionable insights and present recommendations to senior stakeholders.
• Collaborate with creative, merchandising and retail teams to ensure digital campaigns and onsite content reflect brand tone and visual standards.
• Manage external agencies and freelance specialists; set briefs, monitor deliverables, ensure timelines and control media and production budgets.
• Lead optimisation of the e‑commerce user journey and onsite merchandising in partnership with web/product teams to improve conversion and average order value.
• Ensure accurate tagging and measurement across platforms (GA4, GTM); maintain data governance and support customer data integrations.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or equivalent practical experience.
• Demonstrable experience running paid search and social campaigns with measurable commercial outcomes.
• Strong analytical capability with experience in performance reporting and A/B testing frameworks.
• Proven ability to brief and manage creative production and external agencies while safeguarding brand equity.
• Familiarity with luxury retail dynamics and customer service expectations is highly desirable.

Skills

Experience

Typically 5+ years in digital marketing with at least 2 years in a managerial or senior individual contributor capacity; prior experience in luxury, fashion or premium e‑commerce brands preferred.

Education

Bachelor’s degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience.

Culture

The workplace reflects Purdey’s heritage ethos: a premium attention to detail, collegial craftsmanship and an elevated client service mentality. Teams operate with high standards, cross‑disciplinary collaboration and a focus on preserving brand integrity while scaling digital commerce.