Lifestyle Brand Marketing Manager

Location LimaLimaPeru
Type Full-Time
Seniority Manager
Posted Mar 15, 2026
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Puig seeks a Lifestyle Brand Marketing Manager in Lima — lead local brand strategy, activations and integrated campaigns for lifestyle brands.

Overview

Puig is a global company specializing in fashion and fragrances, managing a portfolio of international luxury and lifestyle brands. Renowned for its creative heritage and entrepreneurial spirit, Puig combines brand-building expertise with cross‑border commercial capabilities and a strong emphasis on design, sensory experience and consumer engagement.

Role & Responsibilities

  • Define and execute local brand and marketing strategies for assigned lifestyle brands in the Peruvian market, aligned with global brand positioning.
  • Plan, manage and optimise integrated marketing campaigns across paid, earned and owned channels, ensuring consistent storytelling and visual identity.
  • Lead retail and trade marketing initiatives and in‑store activations in partnership with commercial teams to drive distribution, sell‑through and brand experience.
  • Manage marketing budgets, procurement and relationship with external agencies and vendors; ensure projects are delivered on time and on brief.
  • Analyse campaign performance and market KPIs; translate insights into actionable optimisations and business recommendations.
  • Coordinate cross‑functional stakeholders — sales, PR, digital, supply chain — to support product launches, promotions and seasonal activity.
  • Protect and grow brand equity through meticulous quality control of creative assets, local adaptations and compliance with global brand guidelines.

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree or specialised executive education preferred.
  • Demonstrable experience working with lifestyle, fashion or beauty brands, ideally within luxury or premium segments.
  • Proven capability to build and implement integrated marketing plans, manage agencies and steward brand assets locally.
  • Strong commercial acumen with experience managing marketing budgets and delivering measurable business impact.
  • Excellent communication and stakeholder management skills; ability to operate within matrix organisations and influence cross‑functional teams.
  • Fluency in Spanish and strong professional proficiency in English is highly desirable for collaboration with regional and global teams.

Skills

Integrated brand and campaign planning Trade and retail marketing Budget management and P&L awareness Agency brief development and vendor management Performance measurement and KPI reporting Digital marketing and social media activation Retail activation and in‑store experience design Advanced Excel and PowerPoint

Experience

Typically 4–7 years of marketing experience with at least 2 years managing lifestyle or consumer brands; experience in luxury, fashion, beauty or related consumer categories and familiarity with the Peruvian or LATAM market preferred.

Education

Bachelor’s degree in Marketing, Business, Communications or a related discipline; postgraduate qualifications or relevant executive education advantageous.

Culture

Puig fosters a creative, entrepreneurial workplace where brand storytelling and design excellence are central. The organisation values commercial rigour alongside innovation, encouraging cross‑disciplinary collaboration and international mobility within a fast‑paced luxury goods environment.