Performance Media Specialist

Location MilanLombardyItaly
Type Full-Time
Seniority Mid-Level
Posted Mar 6, 2026
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Join Prada Group in Milan as a Performance Media Specialist. Drive SEM campaigns for Miu Miu in a dynamic, international luxury fashion environment.

Overview

Prada Group, a prestigious leader in the luxury fashion industry, encompasses renowned brands such as Prada, Miu Miu, and Church's. Known for its commitment to innovation and excellence, Prada Group operates globally, providing a dynamic and diverse work environment.

Role & Responsibilities

  • Develop and execute SEM strategies aligned with the overall marketing calendar.
  • Collaborate with internal and external teams to procure and manage creative assets and copy for SEM campaigns.
  • Ensure accurate implementation of ad creatives, product feeds, and tracking parameters.
  • Monitor campaign performance daily, adjusting agency objectives as needed.
  • Generate weekly and monthly performance reports, providing actionable insights and recommendations.
  • Identify opportunities for optimization and propose new features to enhance channel performance.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Digital Management, or Advertising.
  • Minimum of 3 years of experience in a similar role.

Skills

Strong understanding of performance marketing tools and platforms. Proven track record in managing ROI-driven and conversion-focused ecommerce campaigns. Excellent knowledge of SEM tools and platforms. Well-organized, detail-oriented, and analytical thinker with strong problem-solving skills. Fluent in both Italian and English (C1 level minimum).

Experience

Minimum of 3 years in a similar role, with a focus on ROI-driven and conversion-focused ecommerce campaigns.

Education

Bachelor’s degree in Marketing, Communications, Digital Management, or Advertising.

Culture

Prada Group fosters a creative and international environment, valuing curiosity and the pursuit of excellence. The company is committed to diversity and inclusivity, ensuring equal opportunities and a respectful workplace for all.