Deputy Store Director

Location LondonUK
Type Full-Time
Seniority Manager
Posted Mar 6, 2026
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Join Prada in London as a Deputy Store Director at Selfridges, leading luxury retail operations and ensuring exceptional client experiences.

Overview

Prada, a prestigious name in the luxury fashion industry, is renowned for its innovative designs and exceptional craftsmanship. As part of the Prada Group, which includes other illustrious brands such as Miu Miu and Church's, Prada offers a dynamic and cosmopolitan work environment. The brand is celebrated for its commitment to excellence and creativity, making it a coveted employer for those passionate about luxury fashion.

Role & Responsibilities

  • Support the Store Director in defining business strategies to exceed financial targets and maximise sales performance.
  • Make commercial recommendations to drive sales and increase productivity.
  • Coach the store team in developing action plans to exceed KPI targets.
  • Act as a Brand Ambassador, ensuring exceptional service to clients.
  • Foster omni-channel awareness and support the use of digital tools.
  • Promote strong product knowledge and support training needs.
  • Lead recruitment processes and support talent development.
  • Ensure compliance with company policies and procedures.
  • Guarantee excellent client satisfaction through the Prada Selling Ceremony.
  • Collaborate on visual merchandising to attract clients and maximise sales.
  • Ensure strict adherence to cash handling, inventory, and logistics procedures.

Qualifications

  • Experience within a luxury retail environment is highly desirable.
  • Solid understanding of the luxury market and product specifics.
  • Experience in a fast-paced environment, ideally department stores.
  • CRM & Clientelling experience is required.
  • Awareness of local employment and retail legislation.

Skills

Strong leadership and motivational skills. Highly developed communication and interpersonal abilities. Strong commercial awareness. Ability to lead, motivate, and inspire a team. Willingness to work flexibly to meet operational needs.

Experience

Experience in luxury retail, particularly in a leadership role, is highly desirable. Familiarity with fast-paced environments such as department stores is beneficial.

Culture

Prada is known for fostering a creative and international environment where curiosity and excellence drive success. The brand values diversity and inclusivity, ensuring equal opportunities and a respectful workplace for all employees.