CRM Manager
Join Prada in Seoul as a CRM Manager. Drive customer engagement and loyalty strategies in a creative, international luxury environment.
Overview
Prada Group, a leader in the luxury fashion industry, is renowned for its commitment to innovation and excellence. As part of a global conglomerate that includes brands such as Miu Miu, Church's, and Car Shoe, Prada offers a dynamic work environment with a focus on creativity and craftsmanship. The company values diversity and fosters an inclusive workplace where talent and passion are nurtured.
Role & Responsibilities
- Develop and implement the CRM strategy for Korea, ensuring alignment with the global CRM strategy across all group brands.
- Design and execute customer engagement initiatives to enhance loyalty and drive repeat business.
- Generate CRM insights to support targeted commercial actions for different customer segments.
- Support stores in implementing clienteling strategies and CRM best practices.
- Manage budgeting and cost oversight for loyalty programs, including measurement of ROI.
- Oversee local training materials and sessions on CRM topics and clienteling strategy.
- Collaborate with other departments on new product launches, events, and client experiences from a CRM perspective.
- Serve as the local reference for CRM reporting, dashboards, and digital tools.
- Act as the local point of reference for the Net Promoter System and customer surveys.
Qualifications
- Bachelor's Degree in Marketing, Business, or Engineering; MBA preferred.
- At least 10 years of experience in business development, strategy, or client development.
- Experience in the luxury industry preferred, but financial or consulting experience also considered.
- Fluency in English and Korean is required.
Skills
Experience
A minimum of 10 years in business development, strategy, or client development, preferably within the luxury sector.
Education
Bachelor's Degree in Marketing, Business, or Engineering; MBA preferred.
Culture
Prada Group is characterized by its creative and international environment, where curiosity and the pursuit of excellence drive success. The company values diversity and fosters an inclusive workplace, promoting equal opportunities and professional growth for all employees.