Go-To Market Coordinator

Location MilanLombardyItaly
Type Full-Time
Seniority Mid-Level
Posted Mar 2, 2026
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Join DoDo in Milan as a Go-To Market Coordinator. Drive marketing strategies across distribution channels for this leading luxury brand under the Kering Group.

Overview

DoDo, a distinguished brand under the Kering Group, has been a trailblazer in the luxury jewelry sector since its inception in Milan in 1994. Renowned for its innovative 'talking charms,' DoDo combines playful storytelling with profound emotional resonance. As a pioneering force in sustainability, the brand is committed to using responsible gold in all its creations. Kering, a global luxury group, supports DoDo in championing inclusivity, self-expression, and environmental stewardship.

Role & Responsibilities

  • Develop and implement comprehensive 360° marketing plans for Directly Operated Stores, Franchising, and Wholesale channels in Italy, ensuring alignment with brand guidelines.
  • Design and execute channel-specific marketing activations, focusing on retail and strategic support for wholesale partners.
  • Brief, develop, and implement events across all channels, creating modular formats tailored to each distribution type.
  • Manage direct relationships with wholesale clients, negotiating and implementing customized marketing initiatives to maximize partner engagement and ROI.
  • Allocate and monitor marketing budgets across channels, ensuring optimal resource distribution and performance tracking.
  • Create PowerPoint presentations to support strategic projects, campaign proposals, and results analysis for internal stakeholders.
  • Execute operational tasks including creation of Purchase Requisitions, supplier registration, and coordination of shipments.
  • Monitor, analyze, and present campaign results using advanced Excel skills to track KPIs and inform data-driven decisions.
  • Coordinate in-store and partner events, collaborating with external agencies, suppliers, and internal stakeholders.
  • Support Area Managers with new store openings, project presentations, and local marketing initiatives.
  • Collaborate cross-functionally with Brand Image, Digital and Media, Commercial, Procurement, and Administration teams.
  • Maintain brand consistency across all touchpoints while adapting messaging to channel-specific requirements.

Qualifications

  • Minimum 5 years of experience in trade marketing, retail marketing, or channel marketing within the luxury, fashion, or jewelry sectors.
  • Proven experience managing marketing activities across multiple distribution channels (Retail DOS, Franchising, Wholesale).
  • Ability to develop comprehensive 360° marketing plans integrating events, CRM, visual merchandising, and promotional activities.

Skills

Advanced Excel proficiency for budget management, performance tracking, and data analysis. Strong PowerPoint skills for creating compelling presentations. Excellent organizational and project management abilities. Strong negotiation skills for partner management. Hands-on execution mindset combined with strategic thinking. Ability to manage multiple projects simultaneously in a fast-paced environment. Fluent in Italian and English; additional languages are a plus.

Experience

Minimum 5 years in trade marketing, retail marketing, or channel marketing within the luxury, fashion, or jewelry sectors.

Benefits

Competitive benefits package including opportunities for professional development within the Kering Group.

Culture

DoDo fosters a culture of creativity and innovation, deeply rooted in its commitment to sustainability and inclusivity. As part of the Kering Group, the company values diversity and encourages self-expression, providing a dynamic and supportive environment for its employees.