Social Media Manager

Overview

Loewe Perfumes, a distinguished entity within the Perfumes & Cosmetics division, is renowned for crafting fragrances that transcend mere scent to become enduring narratives. As part of the prestigious LVMH group, Loewe embodies a commitment to luxury and innovation, offering a dynamic environment for professionals to thrive in the luxury fashion industry.

Role & Responsibilities

• Define and own the global social media strategy across all platforms, ensuring alignment with brand vision, positioning, and commercial objectives.
• Lead the planning and execution of social media initiatives across all channels, including Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Act as the central point of coordination for all social media activity, mobilizing and aligning cross-functional teams such as Content, Creative, Media, PR, E-commerce, and external agencies.
• Oversee the development of high-quality, on-brand content, ensuring consistency of tone, aesthetic, and storytelling across all touchpoints.
• Work closely with the Media team to define paid social strategies, optimize performance, and maximize reach and engagement.
• Monitor trends, cultural moments, and platform evolutions within fashion, luxury, and digital culture, translating insights into relevant opportunities for the brand.
• Define KPIs and measurement frameworks, analyzing performance and providing strategic insights and recommendations to senior stakeholders.
• Manage budgets, timelines, and resources related to social media initiatives.
• Lead, mentor, and develop the social media team, fostering a culture of excellence, collaboration, and innovation.

Qualifications

• Minimum of 8 years’ experience in social media, digital, or brand roles, ideally within luxury, fashion, or premium lifestyle brands.
• Proven experience leading global social media strategies across multiple platforms.
• Strong strategic mindset combined with a hands-on understanding of content creation, media, and platform dynamics.
• Demonstrated ability to work cross-functionally and influence multiple teams at a senior level.
• Deep understanding of social culture, fashion trends, and the luxury consumer.
• Excellent communication and presentation skills.
• Fluent in English; additional languages are a plus.

Skills

Experience

Minimum of 8 years of experience in social media, digital, or brand roles, ideally within luxury, fashion, or premium lifestyle brands.

Benefits

Hybrid working mode, fostering work-life balance and flexibility.

Culture

Loewe Perfumes fosters a culture of innovation, collaboration, and excellence, encouraging employees to push the boundaries of creativity and luxury. As part of the LVMH group, the brand offers a prestigious and dynamic environment where professionals can thrive and contribute to the evolution of luxury fashion.