Data Analyst Intern
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Join Paris Match in Paris as a Data Analyst Intern. Contribute to strategic marketing initiatives in a dynamic environment. Ideal for Master's students.
Overview
Paris Match, an iconic brand with a strong cultural influence, is embarking on a strategic transformation phase with a clear ambition to enhance its impact in France and expand into new international territories. As part of this dynamic evolution, the brand seeks talented individuals to join its team and contribute to its growth and innovation.
Role & Responsibilities
- Centralize, aggregate, and structure data from multiple sources including digital audiences, print distribution, external studies, social networks, and competitive intelligence.
- Implement reliable and comparable tracking frameworks to leverage insights across markets.
- Conduct market analyses on target countries (Europe, USA, Middle East, Asia) by integrating audience data, consumer behaviors, and media/lifestyle trends.
- Identify high-potential development opportunities for the brand, such as licensing, co-branding, product extensions, and cultural or editorial events.
- Model potential performance of expansion projects, including target market, estimated audience volume, potential revenues, and indicative ROI.
- Prioritize initiatives based on analyzed data and brand objectives.
- Contribute to the creation of opportunity notes and strategic presentations.
- Conduct international monitoring of media and lifestyle brand expansion strategies with high perceived value.
- Identify successful practices in editorial diversification, branding, and innovation.
Qualifications
- Currently enrolled in a Master's program.
Skills
Experience
Entry-level experience is acceptable.
Education
Master's degree student.
Benefits
Opportunity to work with a leading brand in a dynamic and transformative phase, gaining valuable experience in data analysis and strategic marketing.
Culture
Paris Match fosters a culture of innovation and strategic growth, encouraging employees to contribute to the brand's expansion and impact. The workplace is dynamic, with a focus on collaboration and strategic thinking.