CRM and Subscription Manager

Overview

Paris Match, a distinguished publication under the LVMH Group, has been a pivotal player in the French media landscape for over 75 years. Known for its compelling blend of narrative and imagery, the brand epitomizes emotion, rigor, and influence. As part of the prestigious LVMH conglomerate, Paris Match offers a dynamic and innovative work environment, committed to excellence and creativity.

Role & Responsibilities

• Define and implement the global subscription strategy for both print and digital formats in collaboration with executive management and finance.
• Develop and execute the annual marketing and CRM plan for subscriptions, including offers, pricing, and acquisition channels.
• Ensure profitability and growth of the subscriber portfolio by optimizing ARPU, churn, and customer lifetime value.
• Oversee the Growth & CRM roadmap, focusing on automation, segmentation, A/B testing, and personalization.
• Design and optimize subscription offers, including pricing, benefits, and bundles.
• Deploy multichannel acquisition campaigns, including email marketing, telemarketing, and digital promotions.
• Optimize conversion funnels on the website and app in collaboration with the product team.
• Develop new growth channels such as partnerships, bundled sales, B2B offers, and referral programs.
• Define and implement CRM subscriber journeys, including onboarding, nurturing, reactivation, and win-back strategies.
• Establish personalized communication strategies through segmentation, automation, and behavioral triggers.
• Monitor engagement and satisfaction KPIs, including NPS, churn rates, and reactivation metrics.
• Enhance customer knowledge through data analysis and translate insights into actionable strategies.
• Design and manage loyalty campaigns, including re-engagement, renewal offers, and relationship programs.
• Supervise customer relationship quality and adherence to service standards, both inshore and offshore.
• Organize customer listening committees to identify issues and develop corrective plans.
• Ensure GDPR compliance and implement best practices in data privacy.
• Oversee operational management of print and digital subscriptions, including order processing, logistics, and vendor coordination.
• Manage relationships with partners such as collectors, digital kiosks, agencies, and call centers.
• Monitor vendor performance and contract management with a focus on quality and cost.
• Ensure compliance with postal and governmental regulations.
• Lead a multidisciplinary team across CRM, digital acquisition and conversion, print, and partnerships.
• Collaborate cross-functionally with product, editorial, tech, advertising, and customer service teams.
• Foster a growth and data-driven culture within the team.
• Ensure continuous training and skill development on new tools and channels.

Qualifications

• 8–12 years of experience in subscription marketing, growth, or CRM, preferably within media, publishing, or recurring revenue businesses.
• Proven experience in managing subscription P&L and marketing budgets.
• Expertise in CRM tools, marketing automation, and reporting.
• Strong data-driven mindset with a track record of working with business KPIs.
• Confirmed experience in team management and complex project management with multiple vendors.
• Entrepreneurial spirit, results-oriented, capable of transitioning from strategic vision to operational execution.

Skills

Experience

Minimum of 10 years in subscription marketing, growth, or CRM roles, with a focus on media or recurring revenue models.

Benefits

Hybrid working model offering flexibility and work-life balance.

Culture

Paris Match fosters a culture of innovation and excellence, encouraging creativity and strategic thinking. As part of the LVMH Group, the company values diversity, collaboration, and a commitment to delivering high-quality content and services.