CRM and Digital Partnerships Manager

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Location ParisIle-de-FranceFrance
Type Full-time
Seniority Manager
Posted Feb 24, 2026

Join Paris Match in Paris as a CRM and Digital Partnerships Manager. Lead audience acquisition and CRM strategies in a dynamic media environment.

Overview

Paris Match, a distinguished entity in the French media landscape for over 75 years, is renowned for its unique blend of journalism, imagery, and emotion. As part of a transformative media landscape, the brand emphasizes data mastery and personalized audience engagement to enhance community growth and activate new growth channels. Paris Match is part of a larger conglomerate that values innovation and strategic audience development.

Role & Responsibilities

  • Define and lead the digital audience acquisition strategy across key channels including SEO, SEA, social media, and affiliate marketing.
  • Deploy and monitor multichannel acquisition campaigns, analyzing performance metrics such as reach, CPL, and conversion rates.
  • Coordinate with editorial, digital, and subscription teams to maximize visibility and engagement.
  • Structure and enhance the customer database, enriching user insights.
  • Develop and implement relational journeys and animation plans, including newsletters and trigger marketing.
  • Segment audiences and deploy targeted campaigns to achieve audience, engagement, and revenue objectives.
  • Identify and establish strategic digital partnerships to expand audience reach and strengthen data capabilities.
  • Negotiate partnership agreements, oversee implementation, and evaluate performance.
  • Collaborate closely with Digital, Subscription, and Social Media teams to ensure cohesive customer journeys.
  • Interface with technical and data teams to optimize CRM tools and tracking systems.
  • Coordinate with advertising teams on audience monetization and data enrichment strategies.
  • Work with Brand & Communication Manager on global relational strategy.

Qualifications

  • Bachelor's degree in Business or Digital Marketing (Bac+5 equivalent).
  • 6 to 10 years of experience in CRM, digital marketing, audience development, or media performance.
  • Experience in media environments, digital platforms, or brands with a strong relational component is advantageous.
  • Strong understanding of technical and data environments.

Skills

Expertise in CRM, digital acquisition, and KPI analysis. Ability to design effective multichannel relational strategies. Proficient in project management and cross-functional coordination. Strong analytical skills with a performance and ROI orientation. Editorial sensitivity and brand culture awareness.

Experience

Minimum of 10 years in relevant fields including CRM, digital marketing, and audience development.

Education

Bachelor's degree in Business or Digital Marketing (Bac+5 equivalent).

Benefits

Hybrid working model offering flexibility and a dynamic work environment.

Culture

Paris Match fosters a culture of innovation, agility, and cross-functional collaboration, emphasizing a results-oriented approach and a strong affinity with media, content, and audience platforms.