CRM Manager
Officine Panerai Singapore seeks a CRM Manager to lead lifecycle marketing, loyalty and omnichannel CRM for the luxury watch brand.
Overview
Officine Panerai is a heritage Italian watchmaker known for its maritime-inspired design and technical precision. As part of a global luxury group, the brand combines artisanal craftsmanship with international retail and digital operations, offering employees exposure to high-end product stewardship, client service excellence and cross-border collaboration within the luxury watch sector.
Role & Responsibilities
- Define and execute an integrated CRM and lifecycle strategy to maximise customer retention, lifetime value and repeat purchase across markets, with particular focus on the Singapore region and APAC.
- Design, build and optimise omnichannel campaigns (email, SMS, push, direct and in-store activations), including segmentation, personalization and automated customer journeys.
- Manage the CRM tech stack and integrations (email service providers, CDP, e‑commerce platforms, POS) and act as primary liaison with external vendors and internal IT/BI teams.
- Develop campaign measurement frameworks and deliver regular performance reporting and insights to senior management; translate data into actionable recommendations and A/B testing roadmaps.
- Ensure customer data governance and compliance with regional privacy regulations (e.g., PDPA/GDPR), including consent management and data quality controls.
- Collaborate with retail, e‑commerce, marketing, brand and after‑sales teams to align CRM initiatives with product launches, clienteling and loyalty programmes.
- Own CRM roadmap, budget and operational priorities; mentor and coordinate cross‑functional stakeholders to ensure timely execution.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent professional experience.
- Proven track record (typically 5+ years) managing CRM and lifecycle marketing in retail, e‑commerce or premium luxury brands.
- Hands‑on experience with marketing automation platforms and CRM systems, and demonstrated success delivering measurable uplift in retention and revenue.
- Strong analytical aptitude with practical experience in segmentation, A/B testing and reporting; able to translate analytics into commercial action.
- Experience managing third‑party vendors and leading cross‑functional projects; excellent stakeholder management and communication skills.
- Solid understanding of data privacy requirements and best practices for consent and profiling.
Skills
Experience
Typically 5+ years of progressive CRM, lifecycle or retention marketing experience, ideally within luxury retail, premium consumer goods or high‑value e‑commerce environments; experience leading projects and coordinating cross‑functional teams is expected.
Education
Bachelor’s degree in Marketing, Business, Communications or equivalent professional experience.
Culture
The workplace culture reflects the brand’s heritage focus on craftsmanship, precision and refined aesthetics. Teams operate in a results‑driven, client‑centric environment that values attention to detail, cross‑disciplinary collaboration and respect for product and brand legacy.