PR Manager

Overview

Montblanc is a heritage luxury Maison renowned for its writing instruments, leather goods, watches and accessories. As part of the Richemont group, the brand combines traditional craftsmanship with contemporary design and operates through a global retail and wholesale network. Montblanc is positioned as a premium employer in the luxury sector, offering an international, design-led working environment.

Role & Responsibilities

• Define and execute regional PR and communications strategy to enhance brand equity and support commercial objectives.
• Manage media relations across lifestyle, luxury, and trade press; cultivate and maintain relationships with key journalists, editors and influencers.
• Prepare and approve press materials — press releases, media kits, spokesperson briefs and Q&A documents — ensuring alignment with global brand guidelines.
• Plan and deliver brand activations, product launches, press events and experiential programmes in the Dubai / MENA region.
• Coordinate cross-functionally with marketing, retail, product and global communications teams to ensure cohesive storytelling and campaign implementation.
• Oversee influencer and partnership initiatives, including selection, negotiation and performance measurement.
• Monitor media coverage, produce regular reports and derive insights to optimise PR activity and ROI.
• Manage PR budgets, external agencies and freelance resources; ensure timely delivery and contractual compliance.
• Act as regional spokesperson contact and support executive interviews and high-profile media requests; handle escalation and crisis communications when required.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or related discipline.
• Proven ability to develop and implement PR strategies tailored to luxury or premium brands.
• Exceptional written and verbal communication skills with experience drafting press materials and executive briefing notes.
• Track record of securing high-profile coverage and organising successful brand events and launches.
• Experience managing external agencies, budgets and cross-functional stakeholders.
• Strong editorial judgement, media network and an understanding of regional media dynamics in the Gulf and broader MENA market.
• Availability to work flexibly around events, product launches and media deadlines.

Skills

Experience

Typically requires 5+ years of progressive public relations experience, with demonstrable experience in luxury goods, fashion, watches or accessories and a proven record of managing regional campaigns and media relations.

Education

Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or equivalent.

Culture

Montblanc blends artisanal heritage with contemporary creativity in a globally minded, collaborative culture. The company attracts professionals who value craftsmanship, storytelling and refined client experiences while working within an international luxury ecosystem under the Richemont umbrella.