Fine Wine Ambassador

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Location ShanghaiChina
Type Full-time
Seniority Mid-Level
Posted Feb 24, 2026

Join Moët Hennessy Wine Estates in Shanghai as a Fine Wine Ambassador, focusing on brand development and market expansion in China. Ideal for experienced professionals in the luxury wine industry.

Overview

Moët Hennessy Wine Estates, a distinguished division of the Moët Hennessy conglomerate, represents a prestigious collection of wineries spanning five continents. Renowned for crafting some of the world's most desirable wines, the brand is committed to excellence and innovation in winemaking. As part of the larger LVMH group, Moët Hennessy offers a dynamic and enriching environment for professionals passionate about luxury wines and spirits.

Role & Responsibilities

  • Collaborate with MHWE APAC and MHD China to drive business development and sales for Fine Wine brands.
  • Execute strategies to enhance brand desirability through distribution, relationship building, and customer engagement.
  • Align with local teams to accelerate distribution through pitching and sales collaboration.
  • Implement and manage internal training on the MHWE Fine Wine portfolio.
  • Support brand activations to achieve commercial targets and ROI.
  • Build relationships with distributors, wholesalers, and key trade stakeholders; provide training to enhance fine wine knowledge.
  • Develop and execute a tasting and events calendar to increase visibility among trade, consumers, and high-net-worth individuals.
  • Engage with MHD China sales teams to strengthen customer relationships and distribution opportunities.
  • Drive advocacy by engaging sommeliers, outlets, and key opinion leaders to boost brand exposure.
  • Educate consumers through tastings and events to enhance appreciation of fine wines.
  • Monitor trends, consumer preferences, and competitor activities in the Chinese wine market.
  • Provide reports on sales opportunities, insights, and recommendations for MHWE Fine Wines.
  • Support commercial projects aligned with Maison and market priorities.
  • Share updates with MHWE and Maisons on trade/consumer engagement and performance drivers.
  • Facilitate market tours for Maison and regional guests, integrating trade, media, and consumer activities.

Qualifications

  • University degree
  • Proficient wine knowledge (minimum WSET level 2)
  • Fluency in Mandarin and English

Skills

Strong relationship-building skills Excellent communication skills High-level presentation skills Proficiency in Microsoft Office Suite

Experience

Minimum 8 years in the wines & spirits industry with a focus on the Chinese market, including consumer preferences, distribution channels, and regulatory requirements.

Education

University degree

Benefits

Opportunities for professional growth within a leading luxury wine and spirits company.

Culture

Moët Hennessy Wine Estates fosters a culture of innovation and excellence, encouraging collaboration and creativity. As part of the LVMH group, the company offers a dynamic work environment where employees are empowered to contribute to the brand's legacy of luxury and quality.