Direct-to-Consumer Specialist

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Location QueenstownMarlboroughNew Zealand
Type Full-time
Seniority Entry-Level
Posted Feb 24, 2026

Join Moët Hennessy Wine Estates in Queenstown, New Zealand as a Direct-to-Consumer Specialist. Contribute to the Cloudy Bay Wine Club and E-commerce channels in a dynamic and prestigious environment.

Overview

Moët Hennessy Wine Estates, a distinguished division of Moët Hennessy, encompasses a unique collection of prestigious wineries located across five continents. Renowned for its exceptional terroirs and innovative winemaking techniques, the brand is part of the LVMH group, a global leader in luxury goods. Moët Hennessy Wine Estates offers a dynamic and enriching environment for professionals seeking to contribute to a legacy of excellence.

Role & Responsibilities

  • Manage the Cloudy Bay Wine Club shipments three times annually, ensuring a premium club experience.
  • Serve as the primary contact for club members, providing outstanding customer service and hosting winery tours.
  • Enhance Wine Club membership offers, benefits, and content to engage and retain members.
  • Develop strategies to attract new members and increase sales from existing members.
  • Report on monthly Wine Club performance and manage the A&P Budget for the Cloudy Bay Circle.
  • Collaborate with departments such as Visitor Center Staff, Finance & IT, Logistics, Winemaking, and Viticulture.
  • Update the website with new product launches and visitor information.
  • Create and update journal articles in collaboration with the Brand Manager.
  • Implement new website functionalities and support local market page creation.
  • Contribute to the global CRM plan by deploying New Zealand market emails and supporting email localization.
  • Report on email performance and maintain up-to-date guidelines.
  • Support data collection initiatives through sweepstakes and touchpoints.
  • Maintain e-business guidelines with new product launches and visual assets.
  • Monitor and upload e-retail kits and assets on DAM.
  • Promote new assets to internal markets.

Qualifications

  • Master’s degree in Business Management or Marketing, ideally with a specialization in Digital/E-Business.
  • Proficiency in English is essential.

Skills

Experience in customer service, loyalty programs, and direct customer/retail sales. Familiarity with Website and CRM systems. Technical proficiency with web platforms and CRM tools such as Drupal, Google Analytics, Salesforce. Experience with Wine Club and administrative management tools like Wine Direct, SAP, Excel. Ability to build and maintain relationships with various stakeholders. Strong communication skills and a positive, enthusiastic attitude. Team-oriented with a proactive and curious mindset.

Experience

Prior experience in customer service, loyalty programs, and direct customer/retail sales is required. Experience with Website and CRM systems is ideal.

Education

Master’s degree in Business Management or Marketing, ideally with a specialization in Digital/E-Business.

Benefits

The position offers a 24-month VIE contract, providing invaluable international experience within a globally recognized brand.

Culture

Moët Hennessy Wine Estates fosters a culture of innovation and excellence, encouraging employees to explore new ideas and develop their skills in a supportive and dynamic environment. As part of the LVMH group, the company values creativity, diversity, and the pursuit of perfection.