Marketing Research Apprentice
Moët Hennessy — Levallois‑Perret: Marketing Research Apprentice (apprentissage) starting Sept 2026, analysing Nielsen/IRI panels and supporting consumer insights.
Overview
Moët Hennessy is the wines and spirits division within the LVMH group, representing a portfolio of internationally renowned maisons. The organisation combines heritage craftsmanship with modern commercial rigour and operates an extensive distribution network in France and globally, positioning itself as a leader in luxury wines and spirits.
Role & Responsibilities
- Analyse business performance across grocery retail and HORECA channels by category and brand (systematic monthly reporting plus ad hoc analyses aligned with business priorities).
- Operate and promote methodologies for analysing panel data (Nielsen, IRI) and other sources such as image and awareness tracking, promotion and media metrics.
- Manage relationships with external data providers and coordinate data deliveries.
- Coordinate and produce presentations and bespoke studies (price elasticity, portfolio complementarity, etc.).
- Ensure the accuracy, consistency and reliability of incoming and outgoing data.
- Maintain, quality-assure and internally promote automated reporting tools and dashboards.
- Design and oversee ad hoc studies (e.g., ad tests, brand equity and awareness trackers, qualitative focus groups, shopper studies, packaging tests): brief agencies, validate methodology and questionnaires/guides, monitor fieldwork, frame presentations and follow up with internal stakeholders.
- Support long‑term strategic definition and track KPIs for priority brands and levers (innovation, promotion, price, awareness).
- Contribute to the roll-out of regular, engaging internal communications to disseminate actionable insights.
Qualifications
- Currently enrolled in a Bac+4/5 (Master’s level) programme in Marketing, Market Research or Business/Commercial studies.
- Strong numerical aptitude with proven analytical and synthesis capabilities.
- Practical knowledge of retail panels — Nielsen and/or IRI is indispensable.
- Fluent English (oral and written) is required to meet the role’s needs.
- Autonomous, rigorous, proactive and able to manage priorities while working collaboratively across teams.
Skills
Experience
Entry-level — suitable for a candidate at the start of their professional career; prior internships in market research or FMCG are advantageous but not required.
Education
Enrolled in a Bac+4/5 (Master’s level) programme in Marketing, Market Research, Business or a related discipline.
Culture
Moët Hennessy fosters a culture of excellence rooted in luxury heritage and commercial ambition. The organisation values intellectual curiosity, analytical rigour and collaborative working across multidisciplinary teams within an international, high‑standards environment.