Head of Customer Marketing
Moët Hennessy — Head of Customer Marketing in Hong Kong Island: lead trade activations, channel strategy and a regional customer marketing team.
Overview
Moët Hennessy is the Wines & Spirits division of LVMH, comprising world-renowned maisons such as Dom Pérignon, Veuve Clicquot and Hennessy. The organisation blends heritage craftsmanship with global luxury retail expertise and operates within a matrixed, brand-driven environment that values creativity, commercial rigour and respect for brand codes.
Role & Responsibilities
- Define and embed a scalable Customer Marketing operating model, including playbooks, RACI governance and vendor frameworks to standardise best practice across markets.
- Lead, coach and develop the Customer Marketing team to deliver high-quality activations across On‑Trade and Off‑Trade channels and build capabilities in JBP, agency management and retail media.
- Develop channel-specific BTL strategies, multi-year activation roadmaps and investment allocation frameworks aligned with brand and commercial priorities.
- Own execution of market activations and experiential initiatives, ensuring luxury-in-trade standards, POSM/VAP management and strong partner engagement.
- Implement KPI and ROI frameworks to measure activation effectiveness, run post-activation analysis and codify learnings into regional playbooks.
- Drive integrated planning with Brand, Sales, Finance and Operations to ensure cohesive Joint Business Planning with key retail customers.
- Manage BTL A&P budgets with financial discipline, optimising activation spend for commercial impact.
- Champion commercial analytics and business intelligence to prioritise high-impact programs and enable data-driven decision-making.
Qualifications
- Minimum 10 years of professional experience in trade/customer marketing, retail marketing or category management within consumer industries.
- Proven track record delivering activations across both On‑Trade and Off‑Trade environments.
- Demonstrated experience managing and developing high-performing teams.
- Strong commercial acumen with an ROI-focused, systems-thinking approach to planning and measurement.
- Excellent stakeholder management, negotiation and cross-functional communication skills.
- Fluency in English; proficiency in local language(s) such as Cantonese preferred.
Skills
Experience
Minimum 10 years of progressively responsible experience in trade/customer marketing, retail marketing or category management; demonstrable leadership of cross‑functional teams and successful delivery of On‑Trade and Off‑Trade activations, preferably within wines & spirits, luxury or premium FMCG.
Education
Bachelor's degree in Marketing, Business, or a related discipline; postgraduate qualification or relevant professional certifications preferred.
Culture
Moët Hennessy operates at the intersection of heritage and innovation, valuing impeccable attention to detail, respect for luxury brand codes and entrepreneurial thinking. Colleagues work in a collaborative, high‑performance environment that prizes creativity, commercial excellence and continuous learning.