Brand Ambassador & Business Development Representative (VIE)

Location Panama CityPanama CityPanama
Type Full-Time
Seniority Junior
Posted ✦ Today
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Moët Hennessy seeks a Brand Ambassador & Business Development Representative (VIE) in Panama City to grow presence in Central America & the Caribbean.

Overview

Moët Hennessy is the Wines & Spirits arm of LVMH, encompassing a portfolio of premium Maisons and global luxury brands across champagne, cognac, fine wines and spirits. The company operates through an extensive international distribution network and places strong emphasis on heritage, craftsmanship and selective brand-building within the broader LVMH ecosystem.

Role & Responsibilities

  • Drive business development across Central America and the Southern Caribbean (approx. 60% of role): meet sales budgets and execute market strategic plans; expand on‑trade and off‑trade distribution; implement trade marketing activations that deliver AVP (Availability, Visibility & Promotions); and grow portfolio share with distributor and trade partners.
  • Manage distributor performance and field execution through regular market assessments, structured feedback and reporting to ensure best‑in‑class retail and on‑trade implementation.
  • Lead and develop local advocacy teams and trade partnerships to increase brand voice and long‑term commercial penetration within third‑party distribution.
  • Monitor competitor activity and market trends; produce regular competitive reports and actionable market intelligence.
  • Act as Brand Ambassador for the Moët Hennessy portfolio (approx. 40% of role): represent the Maisons at events, deliver trainings and public presentations, develop relationships with customers and industry stakeholders, and drive private sales initiatives within the luxury segment.
  • Contribute to the elaboration and execution of local brand plans and promotional campaigns; prepare weekly reports for the Trade Marketing Manager and Market Manager.

Qualifications

  • Eligible for the V.I.E. program: French or European citizenship; between 18 and 28 at application and able to start assignment no later than 29th birthday; in good standing with national service obligations; clean criminal record; available to commit full time and accept Business France letter of appointment.
  • Bachelor's degree or equivalent in Sales, Marketing, Business or related discipline.
  • Minimum of 3 years' experience in brand management, commercial or sales roles; experience in Wines & Spirits or FMCG strongly preferred.
  • Fluent English; Spanish and French considered advantageous.
  • Proven ability to work autonomously in a field role, travel frequently and operate across multicultural markets.

Skills

Distributor management and trade activation Trade marketing planning and AVP execution Commercial negotiation and account development Presentation and public speaking skills Budget management and sales forecasting Market analysis and competitive reporting Strong customer focus and relationship building Operational excellence, multi‑tasking and entrepreneurial drive Team leadership and cross‑functional collaboration

Experience

Minimum three years in brand management, commercial development or sales roles, ideally within Wines & Spirits or FMCG; demonstrable experience managing distributors, activating trade plans and delivering market growth.

Education

Bachelor's degree (Sales, Marketing, Business) or equivalent.

Benefits

Competitive monthly V.I.E. allowance; round‑trip flight tickets; visa support; one month temporary accommodation upon arrival; medical insurance coverage.

Culture

Moët Hennessy offers a high‑performing, heritage‑driven environment within the LVMH group, blending rigorous commercial standards with refined brand stewardship. The workplace is international and collaborative, offering early‑career mobility across regions and exposure to luxury craftsmanship and strategic brand building.