Area Manager — Madrid

Overview

Moët Hennessy is the wines & spirits division of the LVMH group, representing a portfolio of high‑end maisons and marques. As part of a global luxury conglomerate, the organisation combines heritage brands with modern commercial rigour and invests in brand education, premium distribution and experiential activation.

Role & Responsibilities

• Own commercial performance and brand development for the assigned territory (Madrid, Valladolid, Salamanca, Zamora), defining and executing annual commercial plans aligned with group strategy and financial guidelines.
• Manage and support distributor partners and their sales forces to maximise distribution, activation and sales volume across the portfolio.
• Develop and nurture key image accounts to optimise visibility, merchandising and promotional activity.
• Negotiate annual agreements, temporary promotions and bespoke commercial plans with customers and distributors.
• Maintain up‑to‑date P&L estimates, sales forecasts, KPI reports and action plans for key customers; monitor volumes, profitability, risks and opportunities.
• Conduct ongoing market analysis to identify expansion opportunities, competitor activity, pricing dynamics and stock levels.
• Ensure correct implementation of pricing policy, brand image and in‑store activation guidelines across channels.
• Manage assigned budgets and investments (T&E and FTT/A&P), ensuring efficient allocation and ROI tracking.
• Act as Brand Ambassador in the territory, delivering brand education and prescription to trade and on‑trade partners.
• Collaborate closely with the Regional Manager and cross‑functional colleagues to ensure alignment and share best practice.

Qualifications

• Graduate / degree‑level education.
• Minimum 3 years' experience in a similar commercial or territory role within the Wines & Spirits or FMCG sector.
• Strong knowledge of the Spanish Wines & Spirits market and distribution landscape.
• Excellent negotiation and presentation skills with proven commercial acumen.
• High level of analytical capability, comfortable with P&L, KPI tracking and sales forecasting.
• Demonstrated operational excellence, organisation and ability to manage multiple priorities.
• Fluent in Spanish and English; working knowledge of French is an advantage.
• Willingness to travel regularly within the assigned territory and operate with autonomy.

Skills

Experience

Minimum of 3 years' experience in a similar commercial/territory role, ideally within the Wines & Spirits or luxury FMCG sector.

Education

Graduate / degree‑level education.

Culture

Moët Hennessy combines the heritage and craftsmanship of historic maisons with a high‑performance, commercially driven culture. Employees operate in a collaborative, entrepreneurial environment where brand education, retail excellence and experiential activation are central to growth.