In-Store CRM Manager
Join Miu Miu at Harrods in London as an In-Store CRM Manager. Drive client engagement and sales growth in a luxury retail environment.
Overview
Miu Miu, a distinguished brand under the prestigious Prada Group, is renowned for its avant-garde approach to luxury fashion. The Prada Group, established in 1913 in Italy, is a global leader in the luxury sector, operating across more than 45 countries with a diverse portfolio of brands including Prada, Versace, and Church’s. The Group prides itself on its tradition of excellence and innovation, employing a multicultural workforce hailing from over 100 nationalities.
Role & Responsibilities
- Strategically manage the client portfolio with a focus on segmentation, forecasting, and enhancing client relationships.
- Design and implement advanced client segmentation strategies to ensure targeted outreach for high-value clients, fostering long-term loyalty.
- Analyze client data using tools like Excel and C-Sphere to extract insights, build reports, assess KPIs, and drive targeted campaigns.
- Benchmark CRM strategies within the market to introduce innovative client engagement techniques.
- Develop, implement, and execute store CRM campaigns, including local outreach activities and performance monitoring.
- Align CRM efforts with sales and revenue goals to ensure measurable impacts on store and individual client advisor performance.
- Manage client gifting and customer experiences budget to strategically enhance client relationships.
- Collaborate across departments to align CRM strategies with store events, product launches, and communication campaigns.
- Conduct training sessions to ensure team members understand CRM importance and confidently use related tools and strategies.
- Train and support sales staff in using digital tools for clienteling initiatives.
- Provide individual feedback on CRM initiatives and share best practices with the store team.
- Ensure consistent execution and follow-up of the Group clienteling strategy across all store team members.
- Monitor and track CRM-based KPIs for client outreach, private appointments, prospects, productivity, and initiative performance.
- Develop CRM strategies that align with business objectives and contribute directly to sales growth.
Qualifications
- Experience in luxury retail management is preferred.
- Proficiency in English and at least one additional language is mandatory.
Skills
Experience
Preferred experience in luxury retail management.
Benefits
The position offers the opportunity to work in a creative and international environment, fostering professional growth within a team motivated by curiosity and excellence.
Culture
The Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates. The company values diversity and is committed to building a fair and respectful workplace for all employees.