In-Store CRM & Client Development Manager

Overview

Miu Miu, a distinguished brand under the Prada Group, is renowned for its avant-garde approach to luxury fashion. The Prada Group, a global leader in the luxury sector, operates across more than 45 countries and encompasses iconic brands such as PRADA, Versace, and Church's. With a diverse workforce representing over 100 nationalities, the Group is committed to innovation and excellence.

Role & Responsibilities

• Supervise clienteling activities of store staff, defining development plans for each Client Advisor.
• Perform weekly and monthly customer and KPI analysis to monitor CRM performance.
• Assist Store Manager in designing CRM action plans aligned with business needs and event calendar.
• Review and analyze Client Advisor performance on clienteling and retail KPIs, providing individual development plans.
• Design and implement action plans focusing on data collection, client retention, and brand loyalty.
• Collaborate with other departments on in-store product launches, events, and client experiences from a CRM perspective.
• Ensure store staff is well-trained in clienteling tools.
• Oversee local training materials and sessions on CRM topics, including strategy and best practices.
• Support sales staff in managing VIC clients, enhancing their potential.
• Collaborate with PR department in managing celebrities and influencers.
• Work with local retail team to improve store performance.
• Maintain knowledge of market and consumer trends to enhance store staff's fashion sense.
• Ensure growth of store's customer community through event participation.

Qualifications

• Proven track record of sales performance and growth through clienteling efforts.
• Expertise in changing store team behaviors around clienteling.
• Familiarity with competitors and consumer trends.

Skills

Experience

Demonstrated success in sales performance and clienteling within a luxury retail environment.

Benefits

Working in a creative and international environment with opportunities for professional growth. Inclusive work environment promoting diversity and equal opportunities.

Culture

The Prada Group fosters a creative and international workplace, driven by curiosity and a quest for excellence. The company values diversity and inclusivity, ensuring a respectful and fair environment for all employees.