In-Store CRM & Client Development Manager

Posted Jan 19, 2026

Join Miu Miu in Madrid as an In-Store CRM & Client Development Manager. Drive client-centric culture and CRM strategy in a luxury fashion environment.

Overview

Miu Miu, a distinguished brand under the Prada Group, exemplifies a commitment to excellence and innovation in the luxury fashion sector. The Prada Group, a global leader in luxury, operates in over 45 countries and encompasses esteemed brands such as Miu Miu, PRADA, Versace, Church’s, Car Shoe, and Luna Rossa. With a diverse workforce representing over 100 nationalities, the Group fosters a dynamic and inclusive work environment.

Role & Responsibilities

Supervise clienteling activities of store staff and define development plans for each Client Advisor.
Perform weekly and monthly customer and KPI analyses to monitor store CRM performance.
Assist the Store Manager in designing the CRM action plan, considering business needs and event calendar.
Review and analyze Client Advisor performance on Clienteling and Retail KPIs, providing individual development plans.
Design and implement action plans focusing on data collection, local client retention, and brand loyalty.
Collaborate with other departments on in-store product launches, events, and client experiences.
Ensure store staff is well-trained in Clienteling tools.
Manage local training materials and sessions on CRM topics, including clienteling strategy and best practices.
Support Sales Staff in managing VIC Clients and growing this client cluster.
Collaborate with PR Department in managing celebrities and influencers.
Work with the Local Retail team to improve store performance.
Maintain a good knowledge of market and consumer trends to enhance store staff's fashion sense.
Ensure growth of the store’s customer community through participation in external events.

Skills

Proven track record of sales performance and growth through personal clienteling efforts. Expertise in changing store team behaviors around clienteling through training and insights. Familiarity with competitors and passion for consumer trends. Proficiency in Excel and ability to draw conclusions and recommendations from reports. Fluent spoken English.

Experience

Demonstrated experience in sales performance and clienteling within the luxury fashion industry.

Benefits

The company offers a creative and international work environment, fostering professional growth and valuing talent and passion. It promotes an inclusive workplace, ensuring equal opportunities for all candidates.

Culture

The Prada Group values creativity, curiosity, and excellence, fostering a diverse and inclusive work environment. It is committed to professional growth and respects diversity, ensuring a fair workplace for all.