Fashion Corporate PR Manager

Location MilanLombardyItaly
Type Full-Time
Seniority Manager
Posted Mar 2, 2026
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Join Prada Group in Milan as a Fashion Corporate PR Manager. Enhance brand visibility and reputation through strategic media relations in a dynamic, inclusive environment.

Overview

The Prada Group, established in 1913 in Italy, is a paragon of luxury and innovation, operating across more than 45 countries with renowned brands such as PRADA, Miu Miu, Versace, Church’s, Car Shoe, and Luna Rossa. With a diverse workforce representing over 100 nationalities, the Group is a leader in the luxury sector, committed to excellence and forward-thinking design.

Role & Responsibilities

  • Manage relationships with press and media partners to ensure consistent, high-quality coverage aligned with brand objectives.
  • Define and execute PR strategies for events, shows, and launches in collaboration with global PR teams to enhance brand strategy and media coverage.
  • Introduce innovative and culturally relevant approaches to strengthen brand positioning and engagement.
  • Coordinate cross-functional communications with headquarters and subsidiaries to ensure message consistency and strategic alignment.
  • Develop and oversee press materials, ensuring consistency of tone of voice across all communication channels.
  • Manage event-related PR budgets.

Skills

Strong editorial sensibility with proven experience in luxury fashion communications and strategic media relations. Deep understanding of the fashion and cultural landscape. Ability to develop compelling narratives and press materials that resonate with diverse media audiences. Budget and event management competencies. Fluency in English is mandatory; knowledge of Italian and Spanish media ecosystems and cultural nuances is highly valued. Experience with media analytics tools such as Launchmetrics is appreciated.

Experience

Proven experience in luxury fashion communications and strategic media relations.

Benefits

The company offers a creative and international working environment, fostering professional growth through curiosity and the pursuit of excellence. It promotes an inclusive work environment, ensuring equal opportunities for all candidates.

Culture

Prada Group values the talent and passion of its employees, fostering a culture of creativity and international collaboration. The company is committed to diversity and inclusion, ensuring a respectful and equitable workplace for all.