Trade Marketing Coordinator

Overview

Michael Kors is an international luxury fashion house known for accessible luxury in ready-to-wear, accessories and leather goods. The brand is part of Capri Holdings Limited and operates global marketing, retail and wholesale teams across key fashion markets. As an employer it attracts commercially minded, creative talent who work within matrixed, cross‑functional structures to deliver high-impact brand activations.

Role & Responsibilities

• Support the Wholesale Marketing Manager to develop and deliver cost‑effective, seasonal marketing plans and in-store activations across EMEA wholesale, concession and retail channels.
• Coordinate end-to-end campaign execution from briefing and creative sign‑off through to production, distribution to stores and post‑campaign monitoring.
• Collaborate with cross‑functional teams (digital, PR, sales, visual merchandising) to deliver integrated 360° marketing initiatives including pop‑ups, influencer partnerships and digital drive‑to‑store activity.
• Manage day‑to‑day communications with wholesale partners, share seasonal assets and ensure alignment of brand messaging across partner channels.
• Facilitate store‑led clienteling initiatives and appointments (virtual and in‑store), including management of seasonal tools and GWP allocation.
• Own project budget tracking and report on ROI and campaign performance metrics.
• Identify strategic commercial opportunities across product categories (women’s, men’s, kids) to support wholesale growth objectives.
• Produce market and competitor reports, monitor industry trends and propose innovative marketing ideas.
• Coordinate market visits across the EMEA region for project launches and ensure local execution meets brand standards.
• Build and maintain transparent relationships with internal and external stakeholders to ensure timely delivery and quality control.

Qualifications

• Minimum 3–5 years of marketing experience, preferably within the luxury sector and with exposure to wholesale/partner channels.
• Proven track record planning and delivering omnichannel campaigns, including in‑store and digital activations.
• Strong organisational skills with experience owning projects, maintaining trackers and managing multiple deadlines.
• Excellent written and verbal communication and stakeholder management skills.
• Advanced proficiency in Microsoft Excel, Word, PowerPoint and Outlook.
• Analytical mindset with the ability to report on ROI and present actionable insights.
• Bachelor’s degree or equivalent; second European language is a plus.

Skills

Experience

At least 3–5 years of marketing experience, ideally within the luxury fashion sector and with demonstrable exposure to wholesale or concession partner channels and omnichannel campaign delivery.

Education

Bachelor’s degree or equivalent.

Culture

Michael Kors fosters a fast‑paced, design‑led environment where commercial rigour meets creative thinking. Teams operate collaboratively across disciplines and regions, valuing initiative, strategic 360° thinking and the ability to deliver polished retail experiences under tight timelines.