Global Social Media & Innovation Manager

Overview

Michael Kors is a global luxury lifestyle brand within Capri Holdings, recognized for its accessible luxury ready-to-wear, handbags and accessories. As part of a multi-brand luxury group, the brand operates with a strong emphasis on global brand-building, creative storytelling and commercial innovation across wholesale, retail and digital channels.

Role & Responsibilities

• Define and execute global multi-platform social content, community and social commerce strategies that drive brand growth, engagement and conversion.
• Oversee global social account management, content calendars, daily publishing and execution of seasonal campaigns, talent partnerships and live-event social activation.
• Partner with Creative, E‑commerce, Paid Media and regional teams to align on social-first creative briefs, distribution plans and market-specific adaptations.
• Manage and optimise global social commerce channels (Instagram and TikTok), maintain brand shops and deliver actionable performance reporting and recommendations.
• Lead community management standards and moderation practices to protect brand tone, monitor sentiment and escalate issues as appropriate.
• Monitor competitive and cultural trends; translate insights into forward‑looking content, platform and innovation strategies.
• Drive digital innovation initiatives with platform partners and external vendors across emerging formats including AR, AI/CGI, gaming and immersive experiences.
• Manage the global social content and innovation budget and partner programs (Team Kors Ambassador, Social UGC expansion).
• Lead, mentor and develop the Social Analyst/Strategist; ensure high-quality deliverables and professional growth across the social team.
• Establish reporting frameworks and deliver performance insights and education to internal stakeholders on platform best practices and trends.

Qualifications

• Bachelor’s degree, preferably in marketing, business or communications.
• Minimum 5 years’ experience in social media management; experience at a fashion/retail brand or agency preferred.
• Proven experience managing global multi-market social programs, including social commerce and community operations.
• Excellent written and verbal communication, strong organisational skills and meticulous attention to detail.
• Ability to synthesise analytics into strategic recommendations and clearly communicate performance insights to cross‑functional partners.
• Creative thinker with strong problem-solving skills and the capacity to manage multiple concurrent projects.
• Familiarity with major social platforms and ecosystem nuances (Instagram, TikTok, Facebook, YouTube, Snapchat, X, Pinterest, LINE, Weibo, WeChat).
• Familiarity with social management tools such as Sprinklr and Opal is a plus.
• Ability to work on-site in the New York office four days per week.

Skills

Experience

At least 5 years of progressive experience in social media management, ideally within a fashion or retail brand or agency environment, with demonstrated ownership of global social programs, social commerce initiatives and managing junior staff or analysts.

Education

Bachelor’s degree preferred—marketing, business, communications or a related field.

Culture

Michael Kors operates in a fast‑paced, creative and commercially driven environment that values global brand consistency alongside local cultural relevance. Teams collaborate cross-functionally and are encouraged to experiment with digital and social innovation while maintaining a refined, brand-led approach.