PR & Communications Assistant

Location ShanghaiShanghaiChina
Type Full-Time
Seniority Entry-Level
Posted Jan 1, 2026
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Join Alexander McQueen in Shanghai as a PR & Communications Assistant. Contribute to the brand's prestigious image through strategic media and influencer engagement.

Overview

Alexander McQueen, a distinguished British luxury fashion house, was established in 1992 by the visionary designer Lee Alexander McQueen. Since joining the Kering Group in 2001, the brand has continued to redefine the boundaries of fashion under the creative leadership of Seán McGirr. With its design studio and atelier based in London, Alexander McQueen is renowned for its innovative approach to British tailoring and its unwavering commitment to creative excellence.

Role & Responsibilities

  • Develop and maintain a comprehensive network of media, stylists, and influencers for ongoing PR and communication initiatives as well as specific brand campaigns.
  • Coordinate media features, photo shoots, and celebrity and KOL dressing opportunities within the designated region.
  • Enhance product features, celebrity dressing, and brand storytelling from a PR and communication perspective to increase brand visibility and engagement.
  • Support internal financial and administrative tasks, including vendor code setup, payments, and contract execution.
  • Collaborate closely with retail and merchandising departments to align marketing activities with commercial objectives.
  • Conduct analysis and reporting on all marketing activities.

Qualifications

  • Bachelor's degree or higher.
  • 2-3 years of solid experience in Public Relations within a multinational prestige industry or leading PR agency. Experience in KOL and celebrity management is preferred.
  • Excellent communication skills and the ability to work with senior leaders, with strong consulting, coaching, and facilitation skills in a commercial environment.

Skills

Creative and proactive with a keen attention to detail and strong problem-solving abilities. Positive and focused team player with excellent interpersonal skills. Proficient in English, both spoken and written.

Experience

2-3 years of experience in Public Relations within a multinational prestige industry or leading PR agency.

Education

Bachelor's degree or higher.

Benefits

Kering is committed to fostering a diverse workforce, welcoming applications from all qualified candidates and providing equal opportunities regardless of background.

Culture

Alexander McQueen and the Kering Group embrace a culture of empowerment, teamwork, respect, and kindness. The brand values individuality and subversive strength, fostering an environment where creativity and collaboration thrive.