Retail Manager
Make Up For Ever Retail Manager in Seoul — lead department store counter sales, coach teams and manage promotions; role requires significant travel.
Overview
Make Up For Ever is an internationally recognised professional makeup brand known for its artistry-driven product range and prestige retail presence. The brand operates within a fast-paced, creative retail environment focused on training, product expertise and elevated customer service, collaborating closely with department stores and specialty retailers across markets.
Role & Responsibilities
- Develop and execute retail sales plans to grow market share and maximise counter productivity across the assigned area.
- Monitor sales performance and KPIs by counter; implement corrective actions to meet monthly, quarterly and annual sales targets.
- Evaluate and manage Beauty Consultant (BC) productivity and individual sales results; conduct regular counter visits, coaching and performance appraisals.
- Recruit, allocate and manage BC staffing, schedules, training plans and day-to-day operational matters; ensure compliance with occupational health and safety obligations.
- Ensure BCs adhere to selling guidelines and consistently express brand values through high-quality customer service.
- Plan, supervise and implement promotional and animation activities in coordination with Marketing; negotiate merchandising, visuals and event logistics with department store partners.
- Prepare promotion briefings, oversee execution, collect post-event feedback and report outcomes to management.
- Track competitor activity in-market and communicate relevant intelligence to regional management.
Qualifications
- Minimum 3 years' experience in the beauty industry, preferably in retail management or trade marketing with department store distribution.
- Proven people-management skills with a track record of coaching, motivating teams and driving sales performance.
- Strong negotiation and stakeholder-management skills for liaising with department store partners.
- Business acumen with analytical capability to interpret sales data and KPIs.
- Proficiency in Microsoft Excel and PowerPoint for reporting and presentations.
- Highly self-driven, able to operate independently and as part of a wider team; customer- and sales-oriented.
- Willingness to travel approximately 60% of working time to support counters and promotional events.
Skills
Experience
Minimum 3 years' experience in the beauty sector, with direct exposure to retail management or trade marketing responsibilities within department store channels.
Education
Bachelor's degree or equivalent, preferably in business, marketing, retail management or a related discipline.
Culture
The workplace emphasises creativity, professional development and product expertise, reflecting the brand's artistic heritage. Teams operate in a collaborative, results-driven retail setting where coaching, visual standards and high-touch customer experiences are prioritised.