Marketing Director

Location ShanghaiChina
Seniority Director
Posted Mar 6, 2026

Join Make Up For Ever in Shanghai as a Marketing Director, leading brand strategy and growth in the luxury cosmetics sector.

Overview

Make Up For Ever, part of the prestigious LVMH Group, is renowned for its innovative and high-quality cosmetics. As a leader in the luxury beauty industry, Make Up For Ever offers a dynamic and creative work environment, fostering growth and excellence among its employees.

Role & Responsibilities

  • Achieve topline growth exceeding market benchmarks and contribute to operational profit.
  • Ensure the long-term development of brand equity with a focus on brand desirability.
  • Build a unique and desirable brand through optimized omnichannel distribution.
  • Develop and implement marketing strategies and programs aligned with brand strategy to achieve commercial goals.
  • Identify priorities and opportunities, allocate resources, and ensure superior execution quality.
  • Control department expenses and investment efficiency to achieve profitability.
  • Maintain close liaison with internal and external customers to ensure effective operations.
  • Foster collaboration and transparency with other departments and the central team.
  • Build a strong, agile team to drive performance.

Qualifications

  • Over 5 years of management experience in consumer marketing, preferably in the cosmetics or luxury goods industry.
  • Experience managing a full A&P budget and leading a team of over 5 people.
  • Strong understanding of consumer insights and ability to translate them into product positioning.
  • Fluent in English with advanced presentation skills.
  • Experience with both global and local beauty brands is advantageous.

Skills

Strong grasp of consumer insights and premium brand marketing. Entrepreneurial spirit with a pragmatic and resource-efficient approach. Proactive and highly result-oriented. Fluency in English, both formal and informal, with advanced presentation skills. Knowledge of product management and digital media is a plus.

Experience

Over 5 years of management experience in consumer marketing, with a preference for those in the cosmetics or luxury goods industry.

Culture

Make Up For Ever thrives on creativity and innovation, offering a vibrant and inclusive workplace. The brand values collaboration and excellence, encouraging employees to push boundaries and achieve their best.