Press & PR Assistant — Watchmaking (Apprenticeship)

Overview

Louis Vuitton is a globally renowned luxury Maison within the LVMH group, distinguished for its artisanal savoir-faire and relentless pursuit of excellence across fashion, leather goods and timepieces. The brand offers an international, fast-paced environment where creative rigor and heritage craft intersect with strategic communications and marketing.

Role & Responsibilities

• Organise and manage press shoppings for France and international markets, including lookbooks, packing, shipping and returns, and adherence to security procedures.
• Draft and pitch media angles for special communications subjects (e.g. Celebration moments & online initiatives).
• Monitor media coverage (print and online) across French and international outlets and produce daily and monthly press reviews covering print, online and social media.
• Maintain and update the press clippings database and press contact listings; support press reporting and post-event analyses (rankings, COMEX summaries).
• Act as press interface for France and assigned international markets, coordinating requests for visuals, captions and product information.
• Support preparation, proofreading and online publication of press kits via epresspack.
• Coordinate logistics for press travel and events: hospitality (tickets, hotels, transport), rooming lists and journalist planning; prepare and deploy welcome packs (calligraphy, packaging, shipping and installation).
• Liaise daily with marketing, events and celebrity relations teams to ensure seamless communications execution.

Qualifications

• Enrolment in a Master's programme in communications, marketing, business or equivalent university course (required for alternance).
• Professional fluency in English, both written and spoken.
• First experience in press/PR or within a luxury Maison is desirable.
• Familiarity with online media monitoring and press clipping processes.
• Sensitivity to watchmaking/horology and interest in luxury timepieces.
• Strong organisational skills, rigor and the ability to prioritise competing tasks.
• Proactive mindset, autonomy, good interpersonal skills and team orientation.

Skills

Experience

Entry-level — candidate should be a Master’s student seeking an apprenticeship. Prior internships or short-term experience in press relations, communication or within a luxury house are advantageous but not mandatory.

Education

Master's-level studies in communications, marketing, business or equivalent university programme (required for alternance).

Culture

Louis Vuitton cultivates a culture of creative excellence and meticulous craftsmanship, balanced with a global, performance-driven mindset. Teams operate collaboratively across disciplines, offering apprentices exposure to high-profile communications operations and structured evaluation moments to support professional development.