PR Manager - Corporate, Art & Culture

Posted Feb 9, 2026

Join Louis Vuitton in Seoul as a PR Manager - Corporate, Art & Culture. Lead strategic communications and enhance brand reputation in South Korea.

Overview

Louis Vuitton, a distinguished entity within the Fashion & Leather Goods sector, is a hallmark of luxury and innovation. As part of the esteemed LVMH conglomerate, Louis Vuitton is renowned for its commitment to craftsmanship, creativity, and cultural engagement. The brand offers a dynamic and prestigious environment for professionals seeking to contribute to its storied legacy.

Role & Responsibilities

Develop and execute corporate PR strategies aligned with business objectives.
Craft clear, compelling narratives that communicate brand philosophy and values.
Lead press releases, media pitches, and issue/crisis communications.
Partner with cross-functional teams to elevate brand reputation and engagement.
Safeguard brand image through proactive risk assessment and mitigation strategies.
Monitor media coverage and public sentiment, delivering timely insights to leadership.
Align communication efforts with executive and corporate priorities.
Drive legitimacy and planning for Louis Vuitton Korea’s CSR programs.
Build and maintain strong relationships with key media, influencers, and journalists.
Serve as a spokesperson for Corporate, Art & Culture matters.
Secure high-impact media coverage across print, digital, and broadcast platforms.
Manage the corporate PR agency to ensure effective handling of daily interactions with media.
Enhance Art & Culture PR initiatives to reinforce brand identity and cultural relevance.
Develop key exhibitions and artistic collaborations in alignment with HQ and Fondation Louis Vuitton.
Strengthen the visibility of Fondation Louis Vuitton and Espace Louis Vuitton exhibitions.
Enrich the Art & Culture program to generate PR exposure in collaboration with press, celebrities, and influencers.
Create compelling content and maintain strong relationships with local artists aligned with the Maison’s creative values.
Develop and implement strategic PR for the Home Collection, Artycapucines, and Art of Travel.
Strengthen storytelling and visibility through targeted collaborations and narratives.
Support communication for sport partnerships, including Trophy Trunks.
Host key media for international and local press events.
Manage the coordination and launch of Louis Vuitton publications throughout the year.
Improve PR strategy for Louis Vuitton’s culinary community and hospitality experiences.
Drive consistent media exposure and storytelling to build customer engagement.
Activate culinary and cultural programs that reflect the Maison’s creative spirit and experiential values.

Qualifications

Proven experience (10+ years) in Corporate / Art & Culture PR, preferably within the retail or luxury industries.
Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.

Skills

Excellent verbal and written communication skills, with a proven ability to create engaging content and deliver compelling presentations. Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders. Highly organized, detail-oriented, calm under pressure, and solution-driven. Written & verbal English fluency.

Experience

Minimum 10 years of experience in Corporate / Art & Culture PR, preferably within the retail or luxury industries.

Education

Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.

Benefits

Employees enjoy a comprehensive benefits package, including health insurance, retirement plans, and exclusive access to brand events and products.

Culture

Louis Vuitton fosters a culture of excellence and innovation, encouraging employees to thrive in a collaborative and creative environment. The brand values diversity and is committed to nurturing talent through continuous learning and development opportunities.