Digital Lead

Overview

Louis Vuitton is a leading maison within the LVMH group, renowned for its heritage, craftsmanship and luxury leather goods. The brand operates internationally with a pronounced emphasis on brand experience, creative excellence and premium client service while investing in digital and omnichannel capabilities to modernize the customer journey.

Role & Responsibilities

• Own regional e‑commerce performance targets, deliver monthly trading objectives and produce actionable insights through rigorous tracking and reporting.
• Monitor multi‑market sales and digital KPIs end‑to‑end; identify opportunities and friction points and recommend prioritised optimizations.
• Plan and execute digital marketing activations (SEM, SEO, CRM, paid social) with agencies and HQ, using data to guide optimizations that improve visibility, engagement and conversion.
• Coordinate product launches and website content updates to maximise online product visibility and ensure alignment with commercial priorities and Maison standards.
• Analyse client journeys to identify conversion opportunities; collaborate with technical teams to remove path‑to‑purchase friction and enhance user experience.
• Support regional rollout of platform features and market expansions, managing UAT, stakeholder alignment and local implementation priorities.
• Lead omnichannel initiatives with Client Services and Retail to ensure a consistent, elevated client experience across touchpoints.
• Act as central coordination point between regional teams, HQ and external partners to ensure seamless execution of digital initiatives.

Qualifications

• Minimum 2–5 years of professional experience in e‑commerce, digital marketing or related roles; at least 3 years preferred in an international context.
• Proven experience managing performance‑driven digital channels including Paid Search, CRM, SEO and Paid Social.
• Advanced proficiency in Excel; familiarity with PowerBI or Looker Studio is a plus.
• Strong analytical skills with the ability to translate data into clear, commercial actions and influence stakeholders.
• Fluent written and spoken English; Polish strongly advantageous.

Skills

Experience

3+ years in a commercial or digital role within an international environment, ideally in luxury e‑commerce or digital marketing, with hands‑on responsibility for driving online performance and cross‑functional project delivery.

Education

Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent professional experience.

Culture

The organisation blends a storied luxury heritage with modern, performance‑driven digital ambitions. Teams are international, collaborative and operate to exacting creative and commercial standards, with a strong focus on client experience and cross‑disciplinary partnership.